A while back, I read George Lakoff’s Don’t Think of an Elephant. It was extremely helpful in understanding how progressives and neo-conservatives frame issues differently and their underlying values.
From it, I learned NeoCons see asking for help a sign of weakness. That all assistance is charity and charity should be abolished. That if you’re asking for help, then damn it, you just aren’t working hard enough.
Why has it taken so long for the administration to respond? Because deep down, they don’t feel they should.
From Lakoff you will learn how to play the latest word game fad “Framing”, more fun than the New York times crossword puzzle. Now everyone make propaganda! Don’t just mobilize, Goebbelize!