The Current is launching a new stream dedicated to music from Minnesota’s north shore. Online only stream.This stream is in addition to their primary stream, their MN local stream, their kids stream, and the American Heartland stream. That’s 5 streams. Only one of which has an over the air presence. Which means, today, 80% of …
Author Archives: Garrick van Buren
The Uptake Applying for a NewsChallenge Grant Based on Our Collaboration
Friend and client, The Uptake, has applied for a Knight NewsChallenge grant based on the our collaboration connecting Twitter messages and their video editing software.
Both are Very Peaceful Countries – But They’re Still an Ocean Apart
BBY Cleaning out the Fridge
On Thursday, I wrote this: “For years Best Buy has sold and installed car stereos. Though, it’s never felt like they really cared about that part of the store (same for home appliances)” In today’s STrib, there’s a feature store on how Best Buy is focusing on the larger, higher margin home appliances, in a …
Quiet Days are the Second Hardest
TL;DR: Over the past year, I’ve been trying to increase the routine and rhythm in my day for one primary reason – increase and improve creative energy. Essentially, reduce my daily cognitive load for daily tasks thereby increasing the chances of ‘shower thinking’ throughout the day. Everyday, immediately after I step out of the shower, …
Best Buy Should Partner with Jiffy Lube Next
My last engagement with Best Buy concluded 4 years ago – and even then it was an organization under a radical transformation. These challenges have only increased in the past year. Additionally, many of digital savvy members of Best Buy’s leadership have left. Yet, I’m still quite optimistic for BBY’s future. I still think Best …
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[UPDATED] The Business-to-Business Sales Tax Discourages Investment in Minnesota
Update 8 March: Victory! – Dayton drop b2b sales tax proposal This morning at the MHTA legislative action briefing, I heard many stories of Minnesota based companies planning out-of-state moves and employment changes ahead of Governor Dayton’s proposed business to business sales tax. Here is the message I sent the Governor, my state senator, and my …
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Client Launches: ExperienceLife.com Now Responsive
From the official press release on my recent work with the ExperienceLife.com team “‘Our goal is to provide readers with a positive, consistent experience and easy access no matter where they are and regardless of their chosen device, be it a desktop computer, laptop, e-reader, tablet or smartphone’, says Jamie Martin, Experience Life’s digital initiatives …
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Yes, I actually just wrote this down for a high-level description of a new project.
(feel free to take it)
Fine, I’ll admit that email is scheumorphic.
‘Forward’ ‘CC’ ‘BCC’ ‘Signature’ All of these elements are carry-overs from, not only an archaic communication model, but an extremely bureaucratic one. One where high value is placed on traceability and formality. I suspect those two concepts by themselves result in higher communicatations costs, reduced message volume, and higher default priority. Do we have a …
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