About time. And product. And being more deliberate.
This summer, Rebecca McDaniel partnered with winemaker and client Domaine Serene to promote Pinot Noir as a summer beverage alternative in Surdyks’ Drinks magazine. In part 3 of a 6 part series on the life passions of Parsinen Kaplan Rosberg & Gotlieb’s partners and staff, she provides background on this series and discusses the value …
Continue reading “First Crack 57. Rebecca McDaniel on Enhancing the Client Relationship”
Bill Lofy, Wellstone Action‘s Communications Director, and I talked about his two new books; Paul Wellstone – A Passion for Politics and Politics the Wellstone Way just as they hit the shelves. Be sure to catch Bill on his national tour promoting his Wellstone biography. If Camp Wellstone comes to your neighborhood, I highly recommend …
Continue reading “First Crack 56. Bill Lofy on Paul Wellstone and Politics”
Growing up, I remember my grandmother and her sister making homemade lefse. Jen knew of lefse and knew that it went really well with butter and sugar. Huh? Butter and sugar? I suppose you could. In my world, lefse is filled with far more interesting flavors than sugary butter. Like a layer of mashed potatoes …
The first year Jen and I were back in Minnesota, we hit the State Fair twice. This was the year they debuted deep-fried Snickers bars on a stick and deep-fried Oreos (BTW, Yea on the Snickers, Nay on the Oreos). If you attempt the Snickers bar, eat it as you leave the fairgrounds, wash it …
Kristina from BrainTraffic and I were discussing podcasting over lunch today, specifically – relationships between advertisers and podcasters. As always, we concluded the most logical, credible solution is the conventional, NPR-esque, announcer-mentioned sponsorship IT Conversations is exploring. As Kristina stated, this model helps guarantee the both podcaster and advertiser are interesting and appropriate to the …
Continue reading “Advertising Either Credits or Discredits Both Brands”
Back when Saint Paul the Auto Repairman fixed my tie rod end, he noticed the front brakes needed to be done and warned: “You’re going to lose a caliper.” He also warned the alignment was off. To go straight, turn the steering wheel 60 degrees off normal. No, Jen didn’t want me driving the car …
Continue reading “Stinson Auto Brought the Neon Back to Normal”
The first two posts I read in the news reader this morning were on cooperation. Both with the same “conflict is generally unnecessary” point. I thought you’d enjoy. “…cooperation is the norm, it’s conflict that needs to be explained.” – Alex Tabarrok at Marginal Revolution “…everyone in the organization that wants customers on a regular …
In Newsweek’s cover story “Reading Your Baby’s Mind” on baby’s brain development, new research is profiled into the “babies learn foreign languages easily” phenomenon. The research states, a baby can easily learn a second language easily only if the secondary language is spoken by someone the baby has an emotional connection with. “…without the emotional …
Continue reading “An Emotion Connection Tells Us What Matters”
Get your Trading Spaces and HGTV fix in the first First Craft video-cast. Jen walks you through how to make your walls more interesting with a few inexpensive, blank, pre-stretched canvases and some stylish wrapping papers. Watch the Wall Art Demo with Jen [17 min]
Over the weekend we set up and launched the CollegeRecruiter.com podcast using BetDirCaster. Integration into their existing site went quickly. More quickly than I anticipated. I’m excited about podcasts like this; timeless information to a niche audience in 10 minutes or less. This also gave me an opportunity to tweak BetDirCaster. It now; formats the …