“Leonsis is what you might call a defensive blogger. His main goal isn’t to enter into a ‘conversation’ with the AOL ‘community,’ but just to gain more control over the results that show up when people google him.” – Nick Carr
If you have blog and it isn’t the first thing that comes up in searches for your name – there’s something seriously wrong. I see nothing wrong with this strategy – often times, it’s the easiest strategy for people to glean when I talk about reasons to blog.
Whether this strategy is ‘cluetrain-friendly’ is a separate issue. It is however far better than someone other than yourself controlling your search results.