“So what do you do when the deer have guns, You get into the ammunition business.” – Gordon Borrell
“Attention tuning will reduce RSS overload but not noise to signal.” – Steve Gillmor
I’m the first to admit I frequently listen podcasts for the guest not the host – TechNation, PodTech, Larry’s World, and more recently – Gillmor Gang.
For the latter, it wasn’t the ads that bugged me, or the hub-bub around them. I’ll fast-forward past them until a new podcast-appropriate ad format is introduced.
I completely agree with Kurtiss Hare on the ad issue:
“[Steve Gillmore] continues to rehash the same point and refuses to raise the level of discourse.”
Yes, it’s great that someone with Earthlink’s reputation is sponsoring podcasts. I’ve had mixed experiences with them (yeah for mobile phone, boo for dsl). Shoehorning radio ads into podcasts won’t change that. Especially one’s I don’t hear. Remember the fast-forward button.
While I really enjoy the high-level strategic discussion of internet and business, I’m finding Steve’s fixation on specific vendors, continual hijacking of the conversation, and insistence that 30 second off-topic ads are cool – all tiresome.
Unsubscribing from the Gillmor Gang leaves a void in my listening and I’m looking for a replacement. Something with the same format – 5 people on a conference call, same topics – companies and how they’re adapting to the changing relationship between customer and vendors, and really heated discussion.
Any suggestions?
Om & Niall’s Podsession and This Week in Tech are both close, but a little too tactial
There are two semantic phenomena made prominent with the advent of tagging:
Surprisingly, Google, Yahoo, and MSN haven’t yet connected people with their points of view. Dave Winer suggests:
Reminds me of something I wrote about on why Google Adsense doesn’t work.
Whether it’s the words in this blog or other sites I’ve read – I’m implicitly declaring context and point-of-view every time the browser refreshes. Then it goes straight down the memory hole.
(What I’ve looked at before + What I’m looking at now) / What you’re trying to tell me = Targeted ad
Excuse me, could I get a refill on the Attention Kool-aid?
Just me today to kicking off the new year with a new mic – Sennheiser e816S, a simplified production process, and a glass of Armagnac.
Things on my mind:
Listen to Garrick Talks About Attention, Advertising, and Interruptions [10 min]
Hitting shuffle on the ‘unlistened podcast’ playlist this evening I hit Steve Gilmor’s conversation with Doc Searls on Attention back in November and the just published On the Media on the NSA eavesdropping on Americans for the last 4 years.
Yes, in fact, I would like to see an AttentionTrust badge at nsa.gov (btw – why does the NSA have a Flash intro?).
Erik Haugo has started a for:garrickvanburen
tag over at del.icio.us for things he thinks I’ll be interested in.
Thanks Erik.
If you’re reading this right now, feel free to use that tag for the same purpose. I’m also watching garrickvanburen
on Flickr and Technorati. Similarily, if there’s a podcast you think I’d enjoy – you can pop it in my Backlog station @ gigadial.
Fellow Minnesotan – jwynia just publicized the for:jwynia
tag
Scoble pointed out this Google search for Susan Dumais, look at the ad in the right-hand column. It’s less of an ad and more of a unique recruiting method. I hope this is the future of Google Ads – very specific messages targeted to a single individual.
This reminds me of the how venture capitalist Fred Wilson is using del.icio.us tags.
It’s how Feedburner got Fred’s attention.
This is method is an extension of Doc Searls’ statement on the evolving RSS subscription behavior:
“Mostly I subscribe to searches, and I keep changing those.”
I’m subscribed to Technorati searches for myself, this blog, all the software I develop, and a few keywords (like “attention.xml”). I know mentioning one of those things in a blog post is the easiest way to get me to pay attention to what you have to say.
Welcome to the direct-est of direct marketing.
For a while now, Dave Slusher hasn’t been happy with “dead fish” performance of Google AdSense on his site. We pulled AdSense off MNteractive.com months and months ago because of the same problems. I haven’t even considered looking back.
I believe Jim Cuene and I hit on the crux of the problem this morning;
Google AdSense doesn’t work because the ads are publisher focused.