Stever Robbins over at HBS Working Knowledge has some excellent Tips for Mastering E-mail Overload. His examples of good & bad emails are quite illustrative. My 2 favorite suggestions: Charge people for sending you messages. Ignore it. Related Posts: Get Your Email Read with Specific, Compelling Subject Lines Better Email Tips
Category: Business
Are Newspapers in the News Business or Fish-wrap Business?
Doc Searls: “If your paper is worth so much (and it is), and you want to charge for it, how about charging for fresh news, and giving away the stale stuff?” The ‘more-for-new-less-for-old’ model is a good one. Let’s take a look a couple industries where it seems to work well: Movies If Jen and […]
Circling Vulture Part 2
A couple days back, I wrote a half-formed rant on the current state of department stores (Picky Customer or Circling Vulture). This morning, while skimming my blogroll [opml] in search of a pick-me-up, Hugh McLeod 1) knees me in the groin 2) points and laughs. He did both in his Cheapest or Best post. First, […]
Picky Customer or Circling Vulture
Jen and I went to a mall on Saturday. It’s been a long time since I’ve been to a mall on a Saturday afternoon. I left buying nothing and feeling extremely uninspired to shop. I now know why Target sold Marshall Field’s last year to May Department Stores and why May Department Stores is praying […]
Gate 3 Work Club Closes
Five months ago, I was excited to see the opening of the Gate 3 Work Club in Emeryville, CA. I completely believe in the principles; people like to work from home – just not all the time people like to work around others I was skeptical that Herman Miller furnishings were necessary, and thought IKEA […]
Best Buy Focuses on Personas
Best Buy has taken the first step in their persona-centric model. According to the Wall Stree Journal’s Analyzing Customers, Best Buy Decides Not All Are Welcome, the sales associates have received training to briefly interview customers to determine if they are a Barry, Jill, or Ray Buzz. In an effort to keep their store relevant […]
Gate 3 Work Club Opens
The Gate 3 Work Club officially opens this week in Emeryville, CA. The culture of work in the US is dramatically changing. No longer segregated to the industrial parks and office buildings, knowledge workers and other members of the Creative Class are more mobile, more collaborative, and more flexible with their work. This cultural change […]
When Brand is the Bottleneck
Recently, a collegue and I went to lunch at Pancheros, a 14-year old burrito chain started in Iowa City, IA. I’ve spoken about the power of lunch before as well as the lunch experience. Always enlightening. This time was no exception. I’m a big fan of Chipotle, they’ve taken the Subway model and transferred it […]
Wal-Mart.com Tests Ship-To-Store
Big box retailers are continuing their search for the Holy Grail of Retail – increasing merchandise selection without increasing real estate costs. For years,
Talking is Marketing
Any time someone in your organization has any contact with your clients or prospects, they are performing a marketing function. Thanks to John Jantsch for this timeless thought.