There’s a best practice in podcast-o-land:
Don’t go public with your podcast until at least episode 6.
Like too many local publication moves in this area – they’re far too focused on ad-supported page views to let the technology work for them – technology like RSS and downloadable files. At best what the City Pages launched was an mp3 blog. And that’s generous.
“I want to hear what didn’t make the piece” – Paul Schmelzer
I caught the same article Dave did this morning at the CP Blotter and didn’t think anything of it.
Thankfully, Dave did a little poking around and found the “three of every four dollars in profit” is not on all of Target profit, but rather on the 15% increase in profits in a single quarter.
What does that mean in numbers? Hypothetically. Let’s say a company has a year’s profit of just under a $1 million ($998,675 to be exact), 15% quarterly profit increase might look something like this:
Q1 – $200,000
Q2 – $230,000
Q3 – $264,500
Q4 – $304,175
Now let’s compare the two numbers;
(City Pages) 75% of Q1 to Q4 profits: $749,006
(Business Week) 75% of Q3 to Q4 increase: $29,756
That’s a discrepancy of $719,250.
That’s not just a big difference – that’s bad, deceptive, and misleading journalism.
BTW – if you want to crunch the actual numbers yourself, here’s Targets 8K filing. If you’re wondering, Target’s 2006Q1 earnings were $886 million.
A little light-hearted fun this Friday, after a pretty tough week.
City Pages’ 5 Silly Questions: Garrick Van Buren
Thanks Corey.