Category: iTunes

iTunes Podcast Directory Strategy – Divert and Distract

Based on the “Promote Your Podcast and Make Money on iTunes” email I just received from the iTunes Podcasting team, Apple’s podcast directory revenue-generation strategy is two-fold: Divert: Apple wants podcasters to point listeners to the iTunes Podcast directory listing of their podcast – rather then the one controlled by the podcaster. From Apple’s perspective, […]

Finally – Multiple Speakers in iTunes AirTunes

Spent a few moments over lunch refining my wireless network, while making sure everything worked as expected, I noticed a ‘Multiple Speakers’ option in my iTunes v6.0.5 (20). About Frigging Time! When we first set up the Airport Express, I was baffled why I couldn’t have the same music playing in the room with the […]

T-75 and Counting

PodcastNYC lists out 9 Ways to Kill Podcasting. Articulating some of the ‘this feels wrong’ parts of the iTunes, Yahoo podcast directories. On the other side, thanks to Dave Winer for comparing the river-of-news vs. portal presentations. Personally, I see time-based navigation as a good way to see how a story evolves – though, I […]

New iTunes Podcast Categorization and WP-iPodCatter

On Friday, I received an email from Apple’s iTunes Podcasting team that they’re changing the categories in the iTunes directory. So, I updated the WP-iPodcatter plugin to reflect these changes. Like their removal of item-level categorization, I’m not crazy about these changes. There are 2 ‘Other’ categories (in Religion, Games & Hobbies). But not in […]

A Proposal for a TiVo, iTunes, Podcast Ad Formats

30 seconds is way too long. On the TiVo, we’re fast-forwarding through the commercials and other boring bits. We’re still watching as we fast-forward (we get the brand-impression, just more quickly and without sound). Same with podcasts. As I’ve mentioned earlier, we’re not skipping the ads, just getting through them more quickly. I know one […]

Oh, Did I Mention iTunes Kills Television Advertising

Josh at Splintered Channels ponders traditional ad spots within the new iTunes-delivered TV programs. The TV I’ve had for the last 10 years has a 30-sec timer button on it. Hit the button, change the channel, and 30 seconds later you’ll automatically return to the previous program. Tivo time-shifted both the program and this ad-skip […]

iTunes Upgrades Destroys Record Store, Cable Company, Movie Theater

With today’s announcement of a Video iPod and the corresponding iTunes bump to v6.0, Apple felled 3 of my least favorite things; record store, cable company, and movie theater. If for $1.99, I can purchase a past episode of Desperate Housewives and for a couple dollars more a feature length film, what’s compelling about a […]