Apple Ressurects AT&T’s “You Will” Ad Campaign

“In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading …

Just Stop Being an Unpaid Documentary Filmmaker

“The key thing to remember is that you are not enriching your experiences by sharing them online; you’re detracting from them because all your efforts are focussed on making them look attractive to other people. Your experience of something, even if similar to the experience of many others, is unique and cannot be reproduced within …

iChindogu

“So this expensive gadget doesn’t solve your real problems, but look how user-friendly it is” – bad_user “Chindōgu is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of …

Enjoy your vacation – don’t document it.

“A growing number of hotels and resorts are offering sessions with photographers to chronicle guests’ vacations. Travelers want to record memorable moments without ruining them stressing about focus and flash. They want more sophisticated shots to share on social media. And vacationers realize that an iPhone may not catch that perfect surfing or skiing triumph.” …