“If radio featured significantly less advertising, would that keep listeners away from their CD’s and iPods and satellite radios and TV’s and video games? Indeed, would that make the radio industry a healthier one?” – Mark Ramsey, Mercury Radio Research.
These days, after more than 5 minutes of broadcast radio, I need to turn it off or leave the room. It’s not just the commercials, or the decade-old play lists, or the insipid banter between “personalities” (NPR included), it’s also the lack of control (pause, skip, etc).
I was reminded yesterday of Flato – a coupon radio program (now with podcasts!). It’s an entertaining listen if you’re driving near Milwaukee. Back when we made that drive more frequently, there was a stickie note inside the dashboard with Flato’s frequency on it.
Radio needs to stop acting like it’s in competition – for ad dollars or community entertainment – with any of the media forms on Mark’s list. Radio needs to start being interesting. Hopefully before we all forget what broadcast radio is.
The payola investigation was successful:
“Under the pending agreement — reported yesterday by the Associated Press and confirmed by Adelstein — Entercom Communications will pay $4 million in fines, followed by Clear Channel Communications ($3.5 million), CBS Radio ($3 million) and Citadel Broadcasting ($2 million). Adelstein said he expected a majority of the commissioners to approve the settlement this week.” – Charles Babington, Washington Post