Target’s “newplace newspace” line is an obvious strike against Ikea’s hip and disposable interior furnishings, and a big win for customers. (There are more Targets than Ikeas near me and if you’re in the US, I’d bet near you also.)
Then this morning I hear, Ikea to sell groceries.
Reminds me of the scene in the Right Stuff where Jeff Goldblum rushes in proclaiming “It’s the Russians”, kicking off the
Cold War (thanks Al).