Mobile Mushrooms

Lepp and Barkley decided to conduct the study to see whether using cellphones — despite their portability —shared the same ties to inactivity as playing traditional video games and watching TV.

“There’s been evidence that those types of behaviors that are defined as sedentary are inversely related to fitness,” Barkley said. “The phones now, especially the smartphones, offer access to all those behaviors we have defined as sedentary.”

Apple Ressurects AT&T’s “You Will” Ad Campaign

“In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading us on.” – Mark Wilson

Yes, I agree in 20 years this Apple ad will seem as ridiculously quaint as overly-technology-ified as AT&T’s “You Will” campaign from the 1990’s.

Have you ever felt that technology is far less useful than it promises to be?

You Will.