Why Are You

I’m writing this from the wonderful, artful park a couple miles north of my house. It’s close enough that I could – and really should – spend a little bit of everyday here. Yet, this is the first time in more than a year I headed up here alone to work.

In college I knew at some point I’d work for myself. Yet, at no point did I write down “Be my own boss” or “Work for myself” as a goal to work towards. It seems as inevitable as aging and “trim earhair” is not a Goal To Write Down. Yet, before I turned 30, I was president of a corporate entity, invoicing clients, depositing checks into a corporate account, and paying myself a regular salary, all from the spare room. Unfortunately, I didn’t really believe it. It all seemed just so flimsy and abstract. Of course, any day now someone will offer me a position at an actual, concrete entity. Any. Day. Now. Well, the mortgage is still due, so I’ll keep on keeping on.

When my third child was born and I looked into the clear skies of his newborn eyes and I was met with a:

“Are you serious? About working for yourself, I mean. Are you actually serious about making that – work?”

Um.

He was right to ask. One kid didn’t significantly impact my lack of work life balance. And while it was significantly more challenging – two kids didn’t provide cause to rethink things either. Three however. And to be perfectly honest – I wasn’t serious. I hadn’t been serious. I was walking backward. He didn’t blink though. He wanted an answer. I needed to decide, either be serious or get a damn job.

Fine, fine. Ok, I’m serious.

Off I went meeting with more clients, closing more business, booking more projects, promptly overwhelming my calendar and myself. So, despite the many strong recommendations against the idea, I hired employees. I needed to ensure they were doing that magic combination of; work they were good at, work the client asked for, and work I wanted to sell. All this added far more than 3 straws to my camel’s back. At its apex (or nadir), I was hunched over a laptop struggling with some tiny client project on a beautiful summer day while the rest of the family was laughing and swimming in the river. Yes, I had my best year ever. Yes, I regret not being in that river.

Since then, I’ve let all the employees go and continually revisited the question Augustus asked me when we first met. It took me a few years, but I think I finally understand his question. It wasn’t really about working for myself – it was about knowing why I was. Beyond “nobody’s hired me yet” I had never answered why I wanted to work for myself. Answering ‘why’ took less than 3 minutes:

  • to spend time with him, his siblings, and my wife throughout the banality of the day
  • to be in control of my work environment
  • to have low overhead so I can be selective and excited about the clients I engage
  • to provide my clients a value-rich, intimate, and unique engagement
  • to focus on long term leverage, not short term fixes
  • to continually provide opportunities for my own personal and professional development

Many times in the past decade I’ve failed to be serious in these 6 areas. I’ve failed to take advantage of these 6 benefits of working solo. I’ve too often been a horrible boss — to myself. No more. After spending the past 5 weeks focused on my family, getting my office just about where I want it — I’m enthusiastic about my current projects.

And I have a goal for the next decade — written down. A bunch of them in fact. One of them is work from the park more. StrengthFinder 2.0 says I do better with written down goals.

Mobile Mushrooms

Lepp and Barkley decided to conduct the study to see whether using cellphones — despite their portability —shared the same ties to inactivity as playing traditional video games and watching TV.

“There’s been evidence that those types of behaviors that are defined as sedentary are inversely related to fitness,” Barkley said. “The phones now, especially the smartphones, offer access to all those behaviors we have defined as sedentary.”

Apple Ressurects AT&T’s “You Will” Ad Campaign

“In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading us on.” – Mark Wilson

Yes, I agree in 20 years this Apple ad will seem as ridiculously quaint as overly-technology-ified as AT&T’s “You Will” campaign from the 1990’s.

Have you ever felt that technology is far less useful than it promises to be?

You Will.