When Not To Do a Holiday Logo for Your Software

Earlier this week, graphic designers everywhere swapped out regular logos for Halloween-themed ones. Google, MacUpdate are just two I bumped into within my browser.

Outside of my browser – TextMate – also changed it’s normally non-descript logo earlier this week to a glowing jack-o-lantern.

The difference is huge.

Each day, I ignore Google’s logo microseconds at a time. It’s out of the way and I’ve been trained to use their page layout and CSS to identify ‘Google’. Same, but to a much lesser degree, goes for MacUpate. Web services can mummify their logos, because they’re like name tags at a conference. Nice to have, but after a while – completely useless.

Changing the logo on my paid-for, always-on, desktop software impacts my productivity. It actually slows me down by requiring me to think longer about what I’m doing rather than just do it.

Questions I’ve asked since TextMate changed their logo:

  1. Is TextMate open?
  2. Where is TextMate?
  3. What’s this pumpkin application?
  4. Where is TextMate?
  5. When will the icon revert?
  6. Why hasn’t the icon reverted yet?
  7. Man, this is annoying.
  8. What was I doing?

All of these questions take attention from what I’m doing, and put it on TextMate. I’m on the Mac to eliminate applications begging for my attention. Speaking of Apple, if you’ll recall, iTunes has tweaked their icons nearly with each new version – the extent of this change: a different color musical note.

Update 2 Nov 2006: [REVISION 1324] made it all better. Thanks TextMate.

I Thought Europe Was Already a Museum ;)

“In that scenario Europe survives as an Asian and American theme park, with the manual labor done by Muslims. The French and German lifestyle will continue, but with smaller numbers and as a kind of museum piece.” – Tyler Cowen

The rallying cry for change:

Europe is too rich, too lazy and lacks a dream, a focus. And I am not quite sure if Europe values its liberties and its civilisation enough to fight for it, now that it is being challenged. Europe needs a wake up call. – Marcel Bullinga

Back over at Marginal Revolution:

“…when I think carefully about what delights me [about Europe] I find that it is less anything developed since World War II and more the remnants of the Europe that existed before the First World War.” – Andrew Smith

Later:

“A report by Eurochambers, the Brussels-based business lobby, published on Monday (5 March) argues that the US reached the current EU rate of GDP per capita in 1985 and its levels in employment and research investment almost 30 years ago.” – Lucia Kubosova, EU Observer

“If all of Europe looked like its postwar construction, Americans would be less likely to admire European policies and political institutions.” – Tyler Cowen

Genealogy Namespace for OPML?

In my effort to organize the collection of family tree data I’ve acquired in the past week, I’ve tried out a number of proprietary software applications – some worse than others.

Currently all my data is in a free application that imports and exports the Church of Jesus Christ of Latter-day Saints’ GEDCOM format. The application isn’t the easiest to use nor is the format itself.

OPML is pretty good at describing relationships and their associated attributes. Maybe all this family data is just an OPML namespace.

Hmmmm.

Web Apps, the New Lock-in, and the Opposite of Backup

Over at MNteractive.com, we’ve been talking about how to close your MySpace account. Leaving sites like MySpace and Friendster should be straight forward – simply delete me. Disconnecting me from all my ‘friends’. No biggy. Not letting me do that is both a privacy issue and a Google juice problem.

Sites like YouTube and Flicker are slightly different – I put stuff I find valuable there, but I’ve got a local copy of all that. No biggy.

The biggy is with sites like Amazon, eBay, BaseCamp, Stikipad, browser-only email, and other collaborative sites where the assets only exist on the service’s servers. What happens to my assets when I want to leave?

I see that there was export functionality, but ‘this feature is currently unavailable’ – Darren Barefoot

Ouch.

In addition to regularly backing up the important information on your local machines – the same goes for all the web-only services, what do we call this…a ‘back-down’?

More:

“…I’m not spending lots of my time building anything in a system where it is locked up, I can’t take it out, and am at their mercy on rate hikes and such.” – Dave Slusher

Babe Ruth: 1330 Strike Outs – 714 Home Runs

Steve is wondering how to break through the din of our post-scarcity world.

I see the lowering of the barriers to publishing very much an opportunity. An opportunity to move faster, publish faster, and continue to lower the barriers for getting interesting applications out to the world. Evan says this is Obvious.

The photo Steve used reminded me that Babe Ruth struck out nearly twice as many times as he hit a home run.

Thing is, getting a hit (being Dugg, Slashdotted, etc) actually hurts. It can take down your server and give you crazy bandwidth bills. The long tail doesn’t accommodate spikes very well.

I’m good with consistently getting on base. Keeps the game moving.

UPDATE 3 Nov 2006:

“The mistake bloggers often make (actually, all marketers make sooner or later) is the believe that being popular is its own reward.” – Seth Godin