Garrick van Buren

I’m grateful for all those – medical professionals, emergency workers, school administrators, governors, etc – working continuously to contain the COVID-I9 global pandemic we’re currently in.

With so many activities, events, and businesses shuttered indefinitely, in the back of my mind, I’ve been wondering, “What does the world look like after containment?”

Which takes me to one of my favorite tools for thinking through effects and consequences, McLuhan’s Tetrad. While McLuhan developed the Tetrad tool to think through how media changes us, I’ve found it works for anything phenomenon impacting society at large. Like the Myers-Briggs, it’s more effective when statements are articulated in their most positive manner.

The Tetrad asks four questions;

What does it enhance?
What does it make obsolete?
What does it retrieve that had been obsolesced earlier?
What does it flip into when pushed to extremes?

What does COVID-19 enhance?
– Depression and anxiety disorders related to lack of face-to-face social contact.
– Brand-name universities offering online high school curriculum
– Corporations’ level of comfort with the majority of their labor force being remote
– Companies no longer providing computers to their employees
– Depression in commercial real estate – esp office buildings.
– Tribalism and mistrust of others
– Tightening of pre-existing social networks
– Delivery services
– Corporate adoption of robotics and automation to ensure higher sanitation standards & reduce variable labor force availability.
– Climate change advocacy (sudden drop in global pollution levels creating higher air and water quality)
– Solo hobbies & sports – esp inside sports (e.g. knitting, playing music, homebrewing, yoga, cooking, yo-yo-ing, karate)
– Membership- or subscription-based business models
– Home exercise equipment sales (e.g. Peloton)
– Self-stable and freezer-friendly food sales (maybe the US now gets shelf-stable milk)
– JustWalkOut by Amazon
– Demand for box seats at stadiums and theaters
– Single-payer health care in the US
– popularity of eSports
– Disney divesting ESPN

What does COVID-19 make obsolete?
– Casual physical contact with strangers
– Business models based on confining strangers for a period of time (stadiums, theaters, cruise ships, airplanes, public transportation, professional sports)
– Business models based on individual, retail sales
– Globalization
– Social pressure to attend events that you’d rather not attend.
– work from home is no longer a differentiating HR benefit, it’s an expected part of the employment contract.
– The decline of church-going (esp Catholic) in the US, and by extension the Boy Scouts.
– General seating at stadiums and theatres.
– Minimalism
– checkout clerks
– Co-working spaces

What does COVID-19 retrieve that had been obsolesced earlier?
– “The milkman”, local businesses making regular deliveries in a localized area.
– a need to ‘stock-up’ when something is available, for it may not be tomorrow (pantries, root cellars, and chest freezers)
– Victory Gardens
– Speakeasys (for dining and social experiences and gyms [1, 2], not just drinking) like this.
– Drive-in Movie Theaters
– Party lines (always on video multi-party video conferences)
– “Back to the Land” movement
– Offices (as opposed to cubicles or open-plan spaces)

– investing in front yards over backyards

What does cultural phenomena does COVID-19 flip when pushed to extremes?
– Continuous monitoring of individuals’ health in all locations accessible to the general public (e.g. fever monitoring in convenience stores)
– Isolationism at micro and macro levels
– Every neighborhood is “The Village”
– Redundancy in supply chains, leading to greater expense and under utilized capacity.

If you wanted to ensure it lasted for 150 years – you’d choose paper.

As amazing as our current electronic technologies are – despite their strengths – terribly, terribly ephemeral. The code the worked yesterday isn’t support today. The processors of – five years ago, ten years ago – are brought to their knees by the computational complexity and presumed processor capabilities of today’s software. The runtime environments required by the digital creations I manifest as a University student not only do not exist – computers of today don’t even recognize the file types.

Perhaps it’s good that my chances of becoming a world-renowned graphic designer are quite slim. For if they were higher, and exhibits celebrating my early digital work were to be held, recovering that early work would be a significant undertaking. Even today. Unlike like my drawings and pastels – for those seem to be holding up just fine. I looked at them just the other day. The same day I went through the box in my office containing 25 years worth of my sketchbooks. All the paper – just as I remembered it. All the sketches just as they were the last time I looked at them.

I didn’t need to convert them into a different file format or upgrade the software before I opened each sketchbook and revisited each page. I simply opened it. I simply turned the page. No need to for anything more. The paper persists.

One story at a time, I’m writing down the stories of my life.

In a book.

A high-quality, hardcover book.

One story at a time, handwritten on paper in the book.

A book I want to exist for a century and a half, if not longer. The book will go into the box with all the other family stories and photos – all of which are on paper. Stories and photos that – while they may not be on their original paper – are on paper.

Sure, I could type out these stories into this site just as I’m writing this. I enjoy writing here. But there’s no chance this site will be around in more than a century. I even have a hard time envisioning it living another quarter century. Even if it does, that will mean countless technology migrations, not just server migrations, but also application layer and database migrations. All of these changes requiring regression tests – however humble.

Somewhere out on the internet there’s a story describing the problem of archiving electronic art. In it, the author describes the process. The process of picking the ideal computer for perpetually running the archived software, completely isolated from the rest of the internet. They described the need to prevent any of the bits of software from ever updating, from the intended application, all middleware, to the operating system, everything. All of which will ensure that this singularly valuable bit of software can continue to provide value for generations to come.

Unless those generations have something other than electrical service expected by the computer’s power supply.

Then – poof. It’s gone.

Last month, I brewed a batch beer. This particular recipe was originally used by a British brewery circa 1868. It was included in a book collecting a number of British and German beer recipes from 1850-1950. Theses recipes were extracted from the actual brewers logs of the time. Brewers logs that were written on paper in books and shared in-house to ensure a consistent product from batch to batch.

Am I using the same ingredients the Tetley Brewery did 147 years ago? Highly doubtful. Today’s grains, hops, and yeast are far more optimized for brewing than they were a century ago. But, since I have the beer’s characteristics; alcohol, bitterness, color, clarity, along with specified grain, hops, and yeast, I can get very close to recreating this beer. As can anyone else.

I don’t necessarily need their equipment or their process for creating fire. That’s all changed. I need the identifying, distinguishing characteristics. The same distinguishing characteristics that were originally written down 150 years ago on paper to help the next brewer on the shift.

Verschlimmbesserung: An improvement that makes something worse.

Doch: An expression for indicating an outcome occurred that was counter to the supplied evidence. Loosely translates to, “and yet” or “although I thought otherwise.” Even more delightfully – it can be and is used sarcastically.

1. Motorola X Style Pure Edition
2. Nokia E72
3. Handspring Treo 600