Some of the Passengers, Some of the Time

“Go back in history. One of the first decisions an airline had to make was, Should we carry passengers or cargo? Whenever an airline came to that fork in the sky, they took both forks…” – Doc Searles

Doc makes an excellent point. Very few companies can successfully be all things to all customers. The big airlines are proving right now that this strategy is road paved with good intentions.

Contrast the airlines’ “both forks” strategy with this recent Business Week interview with Steve Jobs:

“…it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

Tomorrow, say ‘No’ to keep focus on an ever expanding project, say ‘No’ to keep your company’s niche, and most importantly – say ‘No’ so you can spend dinner with your family this holiday.

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