Tonight at 10pm, rumor has it the podcasting segment recorded by Minneapolis NBC affiliate KARE 11 with me and many others within PodcastMN will air. As much as I’m always happy for an opportunity to spread the word on podcasting and PodcastMN.

I get much more excited about being picked up by other bloggers and websites for 2 reasons:

1. I can link to them easily – meaning I can share them with you.
2. They get picked up by search engines now and in the future – meaning things have a lifetime past their initial release.

Hugh, as always, is far more eloquent.

“Big Media offers a short-lived spike in blog traffic. High Google rankings offer a perpetual selling virus.” – Hugh MacLeod