Where Are Your Customers Going To Be Tomorrow?

Today, perhaps a small handful of people are skimming 300+ RSS feeds on their laptops, publishing podcasts and blogs, etc. Tomorrow that number will be more. Next week that number will be more. Next year, etc.

If there’s anything I took away from a childhood in rural Wisconsin, it’s when hunting, you aim for where the deer will be, not where it is.

There are 2 questions;

  1. Where will your customers be tomorrow?
  2. What do you do when the deer have guns?

Related: Stop worrying about other people copying you.

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