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Posted on December 29, 2008 by Garrick van Buren

Why Does NORAD Follow Santa?

(I’m posting this more for my reference than anything else)

It all started back in 1955, when an advertisement for Sears Roebuck & Co. urged children to call Santa Claus, but misprinted the telephone number and accidentally listed the hotline for the commander in chief of the Continental Air Defense Command’ (CONAD), NORAD’s predecessor. Colonel Harry Shoup, who was the director of operations at the time, decided to play along and enlisted his staff to participate in the monitoring of Santa’s whereabouts via “radar.” – Julia Angwin, Lead Editor of Wall Street Journal’s Digits

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Garrick van Buren partners with executive leaders to create new, pragmatic, product lines.

Garrick is the author of 'Rebuilding Blocks: How the Game of Kubb Put My Life Back Together' available in paperback and ebook.

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