This weekend, stuck in the land of dial-up, I paged through a print motorcycle magazine and compared the articles against the advertisments. All the ads were for gear, motorcycle shops, or vehicles to haul your motorcycles. Essentially, indistinguishable from the articles themselves. You can do the same with any reasonably niche dead tree publication.
The closer a publication moves to the right of the sketch above (going more niche) the more ads = information. The further to the left (going more general) the more ads are a distraction.
You’re already familiar with the Long Tail, so you already know this.
“Only 0.04% of those people who got the ads on their screens bothered to click on them. [Luke Mitchell] had expected at least 1% to respond.” -Catherine Holahan, BusinessWeek
“[Facebook is] advancing narcissism — which isn’t really making advertising any better — people will enhance their profiles to get better treatment from advertisers.” – Ester Dyson
“Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.” – Dave Winer
Stowe Boyd and Eric Rice have been taking about the problems of 37Signal’s Basecamp.
I find Stowe’s the most interesting (verses Eric’s ‘nobody uses it anymore’). Stowe says Basecamp is great for small businesses, but it breaks down when small businesses collaborate – there’s no out-of-the-box way to connect accounts on a per-project basis.
“if I am working with four companies who each have a Basecamp instance, I wind up with four account/login/password combinations, and worst of all, no unified dashboard view to consolidate all my Basecamp information” – Stowe Boyd
Thankfully Jason Fried replied and talked about the value of different customers.
“Most people are not like you…. most people don’t have the problems that techies do”
As a quick aside, I think Fried misses the point of the problem by classifying it as “single sign-on” (a “techie” term if there ever was one).
Here’s the question. Do you build and revise a product for:
- Most people that use a product just a little bit.
- Few people completely immersed in the world you’ve built for them.
I opt for #2, they’re the passionate ones.
In the end, Fried’s right – Basecamp’s API is open and we can rebuild it to the way we work.
Sounds like Dave had a dang good M-day weekend. I did as well. One of the best on record. Some highlights here, here, and here.
Unlike Dave, I didn’t get everything checked off the to-do list. My apologies to Cayenne and Scott for missing what I can only imagine to be blowout BBQs.
According to Netflix, this particular disc of Northern Ex has been sitting our our shelf for a month.
We’re a couple episodes into it, and it’s the best disc yet. Between the
cow piano-flinging and mid-life crises, this is the series at it’s best.
There’s an Easter Egg in the version 1.9.3 of the TiVo Desktop software for Mac. Flipping the right switch in the Preference Pane’s preference shows a new ‘Videos’ tab.
Restarting the server and scrolling to the bottom of ‘Now Playing’ shows my MacBook.
I’m very pleased they put my videos in ‘Now Playing’ (even at the bottom), rather than buried within the clumsily labeled ‘Music, Photos, Products, & More’ where they put the rest of my stuff. I’m glad we’re that much closer to the TiVo future I mentioned a while back.
On the downside, the TiVo still only understands MPEG-2 files. Not very popular round the videoblog-o-sphere. So, there’s a conversion step needed (Tivoizer to the rescue). Bah.
Though baby steps are baby steps.
Finally got through all the Showcasing Artists from this year’s SXSW. Found 39 songs
Which means there’s 7 you don’t know about yet….
- Red Hot by Ellegarden
This is the same band as Blink 182, Sum 41, except of course – Ellegarden is from Tokyo. Rock on.
- Got Myself Arrested by Gomez
Kari’s been a big fan of Gomez as long as I can remember. In this one track, I can see why. Good, solid, rock tune with hints of blues.
- Are You the One by The Presets
Vocoder-heavy, electronica somewhere between Nine Inch Nails and Trans Am.
- Changes by A Cursive Memory
Again, good poppy punk a la early Green Day.
- Children of December by The Slip
This is the perfect song for a working outside on a spring day. As soon as the road construction ends, I can start doing. Also, it made the list just for referencing Autobots and Decepticons.
- Shove U Out by The Applicators
Punk rock chix. The Applicators are to music as Alias is to spy dramas.
- I am Aglow by Sarah Harmer
This one missed my inclusion earlier, because I though this was track from the Be Good Tanyas. It’s not, Sarah Harmer just has the same folk, country vibe.
Over the past 17 days I’ve received 19 calls from this same unknown number. No message, no nothing. Some where in there, I found out it was the DNC calling (presumably for money) and well, I don’t have time for that right now. They just kept calling, and calling, and I just kept hitting ‘Ignore’. Leave a message, seriously.
Tonight, call number 20, I had a single moment to hear their spiel.
Uninspiring. Some vague statement about needing to train people, some script-read bit about taking back something from Bush, and how they need 80 gazillion dollars to make it worth their while. And the ask;
“Can we count on you to make a symbolic contribution of $110?”
Are they asking for actual, real money?
Baffled, I asked why they called me 20 times and couldn’t leave a message.
She apologized and said the call center had so many calls to make that nobody had time to leave a message.
There are so many things wrong with this story. So many. At least 20.
If the DNC is going to win, they need to be aggressive, passionate, straight-forward, engaging, and focused. Not annoying, aimless, vague, and apologetic.
Have we learned nothing?
Someone’s been hitting the Garrick Van Buren .com Forums with a spam robot. The robot seems to be registering as a forum member with the spammer’s target url as the username and a fake email address.
I know this because the registration confirmation email bounces back with these crazy long member names like:
Not sure how to prevent this and it’s happening so infrequently I’m still slightly amused.