About time. And product. And being more deliberate.
Blogging, aside from being one of the easiest ways to publish online, is also one of the easiest ways to increase search engine rankings. Search engine spiders like Google’s GoogleBot expect websites to change and be updated frequently. Blogs are (or should be), so the spiders come by more frequently. Once the spiders are at …
Continue reading “How to Blog for Higher Search Engine Ranking”
Had another conversation yesterday about how podcasting can help business communicate and connect both internally and externally. One thing coming out of these conversations – there’s probably audio or video somewhere in your organization that is collecting dust and could be more used and more useful in an RSS feed. Aside from the convenience, there’s …
“There’s no time of day that would be good for me. I don’t plan my days around a radio or TV schedule because, quite frankly, I don’t need to. I have an iPod and I can listen to what I want, where I want and when I want. And given that there’s already more good …
Continue reading “The Second Difference Between Consumers and Customers”
Though my blogging roots can be traced back October 2000 I started blogging regularly about a 18 months ago because I wanted my Google presence to be more than a handful of stale message board postings. If there’s any single reason to blog, it’s to take control over your online reputation. This goes for businesses, …
Hugh Macleod released the HughPage, a wiki for bloggers, yesterday. As always he concisely captures the power of a wiki. “The Hughpage wiki is up and at your disposal….Just blogged about something that doesn’t have a section? Then create a new section by yourself. No need to ask first. Exactly.” Like describing the idea of …
Great turnout at my MN-ASIS Brain Food Sampler talk earlier this week. We covered quite a bit of ground in 30 minutes, thanks to everyone attending for the great questions. Here are Ann Treacy‘s notes, published as her latest Byte of the Week email newsletter (Thanks again Ann): “Last night I went to a great …
Continue reading “Notes from Wikis, Blogs, Podcasts, RSS, and More Talk”
“if any other CEOs of companies who make products I use have a problem with me having a blog, let me know, and I’ll switch to your competitor right away.” – Dave Winer
One of the exciting podcasting-related conversations I mentioned in an earlier post was with Brent Gustafson over at the Walker Art Center. We grabbed a coffee at the newly renovated Loring Park Dunn Bros and discussed some podcast-related services the Walker Art Center could offer. As expected, some interesting projects came out of our time …
Yesterday, I listened to the latest from the Podcast Brothers featuring an interview with Todd Storch. You’ve probably gleaned that I don’t see the viability of an ad subsidized podcast. As I’ve mentioned in the economics of podcasting, existing broadcasters have huge amounts of money sunk into transmitters, spectrum, studios, and talent. The easiest way …
Continue reading “Podcasting is Closer to Voicemail than Radio”
Last night, I was chatting with a copywriter about some story ideas. She mentioned how tough it is to get a story in free ad-subsidized weekly newspapers. Even when you get the by-line, the monetary compensation isn’t all that. Over in the music industry, Steve Albini reminds us how record companies put artists in the …
Continue reading ““Because of” Not “With” in Traditional Media Also?”