Blogging, aside from being one of the easiest ways to publish online, is also one of the easiest ways to increase search engine rankings.
Search engine spiders like Google’s GoogleBot expect websites to change and be updated frequently. Blogs are (or should be), so the spiders come by more frequently. Once the spiders are at you’re weblog, they look for keywords in 4 places:
- Window title (in the window, above the address bar)
- URL (in the address bar)
- Article title
- In the article itself
WordPress, the weblog system I prefer, sets the window title and URL from the article title. Then, it’s just a matter of writing a title representative of the article and writing an article worth reading.
Listing your category archives and recent articles as links in the sidebar automatically increases the keyword count on the page – automatically increasing your google juice.