Tonight Jen and I attended PKR&G‘s Never Out of Fashion show. Yes, in the interest of full disclosure, our invitation was part of our 6 part PKR&G podcast series at the First Crack. Howard Rubin kicked off the event asking, “Why does a law firm host a fashion show?” The same reason you’d blog. Here’s […]
Category: Customer Relationship
An Evil Genius With the Personal Touch
I received my Evil Genius stuff package from Dave Slusher today. If you’re not familiar, Dave’s selling the Gentle Readers’ HiHoney and EGC t-shirts to support both his podcast and the band. This month, he’s donating $25 of the $35 to the Red Cross. How could you not support that. Opening up the package; yes, […]
Advertising Either Credits or Discredits Both Brands
Kristina from BrainTraffic and I were discussing podcasting over lunch today, specifically – relationships between advertisers and podcasters. As always, we concluded the most logical, credible solution is the conventional, NPR-esque, announcer-mentioned sponsorship IT Conversations is exploring. As Kristina stated, this model helps guarantee the both podcaster and advertiser are interesting and appropriate to the […]
Where Everyone Prefers Your Name
I’ve been a customer at RCU for as long as I can remember. For all those years, our relationship has been just as I like my relationships with financial institutions – uneventful. They’re upgrading their system and sent out a letter alerting customers to the changes they might be expect and when to expect them. […]
The Mass Market Mentality vs Individual Customer
Doug Kaye states Mark Ramsey doesn’t get podcasting. Mark Ramsey replies that Doug doesn’t get broadcasting. Yes, podcasting is a great opportunity for broadcasters to experiment and create a farm team. Yes, podcasting is a no-brainer for a broadcasters to connect with their audience on their audience’s terms. Finally, Yes, podcasting is the easiest way […]
The Second Difference Between Consumers and Customers
“There’s no time of day that would be good for me. I don’t plan my days around a radio or TV schedule because, quite frankly, I don’t need to. I have an iPod and I can listen to what I want, where I want and when I want. And given that there’s already more good […]
A Case for Attention.xml
A couple months back, I was shopping for a new car, Jen and I spent hours combing automakers websites looking at their models, the model’s specs, comparing it against the car we wanted to buy. Ford knows I went to their site. Honda knows I went to their site. Both know which models I looked […]
We Edit Each Others Media in a Post-Filter World
Previously, I’ve talked about the a Business Model for Abundance and what price means in an age of abundance. Seems like a meme going around. “Soon everything will make it to market and the real opportunity will be in sorting it all out.” – Chris Anderson Yes, I see Attention.xml playing a big role in […]
RSS Feeds to Replace CDs
To this point, musicians need to press bits of plastic (records, CDs) each time they want to share music with their fans. This means, enough music has to be ready to make pressing bits of plastic worth the cost. These bits of plastic are then shipped at an additional cost to stores where hopefully the […]
The Difference Between Consumers and Customers
“if any other CEOs of companies who make products I use have a problem with me having a blog, let me know, and I’ll switch to your competitor right away.” – Dave Winer