Category: Metrics

There’s No Accounting for Taste

From my perspective, transparency is about being up front about biases. Objectivity is an unachievable. Covering all sides of anything equally and without a subjective adjective is not only futile, it makes for a boring read. The prerequisite for making anything interesting is a perspective, a slant, some reason to care. Without that reason, why […]

Ratings, Scores, Context and Sneezing

A while back, I watched Never Been Thawed a 90-minute, independent, very comprehensive, mockumentary. There was a lot going on in the movie. Lots of different story lines and highly-developed character relationships. More so than I’ve seen in many a documentary (the non-mocking kind). No, NBT isn’t a Spinal Tap or a Best In Show, […]

Measuring What You Can’t Automate

“[I] think how much better it would be if we could just measure how much people care.” – Dave Slusher Like Dave, I don’t understand the fascination with measuring downloads. Well, I take that back – I understand it for producers trying to woo advertisers. I don’t understand why advertisers would want to base their […]

Lowering the Barriers of Connecting Podcasters and their Listeners

I wrote this article earlier this year, and with the original site transformed into something completely different, I thought I’d put it here for us to enjoy for years to come. Podcasting has the same problem as television, radio, and that legendary tree falling in the forest. There’s no accurate way to measure the number […]

Pageviews Dead: Killed by RSS, AJAX, Widgets

I’ve stopped tracking my web stats. I’ve only got one site left on the useless Google Analytics and haven’t visited the reporting page in forever. Incoming links and comments are the useful measures to me. Those tools are nowhere as mature as they need to be. Then again, I’m not looking for investors, advertisers, or […]

Share You OPML, Exposing 1% of Your Audience

According to the Feedburner widget 53,657 people are subscribed to TechCrunch.com. 746 of those people are also sharing their opml. That’s 1.4% overlap. If you’re running a tech startup, thanks to Share Your OPML, you now know which 746 people to talk with first. Coincidently, I’ve talked to a bunch of ecommerce, direct-to-customer organizations over […]

Down and Dirty Listener-Centric Podcasts Metrics Thoughts

The article I whipped up for ID3 Magazine on a listener-to-podcaster metrics method is up; Trees Falling in the Forest: Lowering the Barriers of Connecting Podcasters and their Listeners. In it, I use Applescript to connect iTunes to WordPress as a way for listeners to rank and send rankings of individual podcasts to the podcasters.