In case you were wondering what I’ve been doing this summer 🙂
Category: RealTimeAds
RealTimeAds.com Launches at MinnPost.com
I’m pleased to announce the launch of RealTimeAds.com – a advertising product now in beta testing at MinnPost.com
Karl and I have been building and testing the system for a couple of months now and I’m quite happy with it on three of fronts;
- It feels like it makes advertising approachable to people and organizations that haven’t considered it within reach before. Especially, extremely small and locallly-focused people.
- It re-frames publications that already exist (Twitter feeds, blog feeds, etc) as text advertisements, cuz, you know, that’s what they are anyway.
- It extends the real-time nature of Twitter outside of the Twitter silo, helping those people and organizations to get more mileage out of their tweets.
Interested in trying it out? Give MinnPost a call: 612 455 6953.
Yes, the RealTimeAds.com system uses a version of Cullect’s engine tuned for ad serving (verses feed reading).
For those of you following along, RealTimeAds.com is Secret Project 09Q02A.
UPDATE:
Here’s the official RealTimeAds announcement from MinnPost’s Joel Kramer
UPDATE 2: More from Joel Kramer, this time talking to the Nieman Foundation for Journalism at Harvard.
“We do believe Real-Time Ads will prove more valuable for advertising at a lower entry point.”