Karl and I have been building and testing the system for a couple of months now and I’m quite happy with it on three of fronts;
- It feels like it makes advertising approachable to people and organizations that haven’t considered it within reach before. Especially, extremely small and locallly-focused people.
- It re-frames publications that already exist (Twitter feeds, blog feeds, etc) as text advertisements, cuz, you know, that’s what they are anyway.
- It extends the real-time nature of Twitter outside of the Twitter silo, helping those people and organizations to get more mileage out of their tweets.
Interested in trying it out? Give MinnPost a call: 612 455 6953.
Yes, the RealTimeAds.com system uses a version of Cullect’s engine tuned for ad serving (verses feed reading).
Here’s the official RealTimeAds announcement from MinnPost’s Joel Kramer
“Imagine a restaurant that can post its daily lunch special in the morning and then its dinner special in the afternoon. Or a sports team that can keep you up-to-date on its games and other team news. Or a store that could offer a coupon good only for today. Or a performance venue that can let you know whether tickets are available for tonight. Or a publisher or blogger who gives you his or her latest headline. ” – Joel Kramer, MinnPost
UPDATE 2: More from Joel Kramer, this time talking to the Nieman Foundation for Journalism at Harvard.