Don Norman – ‘User’ is Derogatory

“Psychologists depersonalize the people they study by calling them ‘subjects.’ We depersonalize the people we study by calling them ‘users.’ Both terms are derogatory. They take us away from our primary mission: to help people.” – Don Norman

Individuals. All of us. Alone together. Even though we hide behind organizations, keyboards, and words – we’re all individual people.

One Reply to “Don Norman – ‘User’ is Derogatory”

Pingback: Humanity in the Virtual and 3-D World at The Blog Herald

The Power of When with Garrick van Buren and Patrick Rhone

Want to unlock your productivity and gain more free time? Want to banish To Do Lists forever & be confident not missing anything? Want to achieve your most important goals while maintaining inbox zero? Want to know the one question that unlocks all of this? In the ‘The Power of When’ audio program Garrick van Buren & Patrick Rhone will provide you with a simple set of tools to dramatically improve your productivity, eliminate your procrastination, and achieve your most important goals. $97

Don Norman – ‘User’ is Derogatory

Related

One Reply to “Don Norman – ‘User’ is Derogatory”

Leave a Reply Cancel reply