Don Norman – ‘User’ is Derogatory

“Psychologists depersonalize the people they study by calling them ‘subjects.’ We depersonalize the people we study by calling them ‘users.’ Both terms are derogatory. They take us away from our primary mission: to help people.” – Don Norman

Individuals. All of us. Alone together. Even though we hide behind organizations, keyboards, and words – we’re all individual people.