“So let’s call this the newsonomics of the shiny new wrapper, a movement that is allowing editors, publishers, broadcasters and marketers to reimagine what (and how) they can offer to long-time and would-be readers.” – Ken Doctor
This is the space where my most interesting and most recent conversations are occurring.
I see a huge opportunity for publishers to repackage their existing assets in meaningful ways. Ways that add ongoing value to readers. Ways that really highlight existing expertise across a multitude of channels that were historically very challenging to pursue.