Dave nails a mentality that’s troubled me for years. Whether marketers and their customers or agencies and their clients. There’s an underlying resentment rampant in the ‘creative’ world – and I just don’t get it.
Part of it feels like people in a job they’d rather not be in.
Part of it feels like the marketer’s resistance to committing to themselves into their customers’ lives and perspectives, i.e. a meaningful relationship.
Too often, it feels like marketers want to throw a grenade into a crowd of customers chatting comfortably.
Speaking of chatting. I spent an hour this afternoon talking with my insurance agent. We had a great time. Laughed a bunch, crunched some numbers, made some changes. She’s one of my favorite people. We wouldn’t have met if it weren’t for insurance (she was selling, I was buying). She knows quite a bit about me, my family, and my business – she needs to. I want her to.
If I got the slightest impression she resented doing business with me, I’d be pissed.