Measure Map = Google Analytics v2.0?

I sure hope so. The current offering (Urchin assimilated) isn’t that useful.

“Bringing Measure Map to Google is an exciting validation of the user experience work I’ve been doing with my partners at Adaptive Path for years. – Jeffrey Veen”

Congrats to Veen, Congrats to Google. To PeterMe and everyone at Adaptive Path, I’m sorry for your loss.

I suspect Measure Map will first be available to domains Google hosts today ( by default and positioning Google as the host-of-choice for tomorrow.