Minneapolis Scobleized

Tim, Cody, Chuck and I grabbed a drink with Robert Scoble tonight. And I also met local open source CMS developer Tim Broeke from ElectricJet.

If you’re finger isn’t on the pulse of weblogs, Scoble is Microsoft’s überblogger. He was in town to start a conversation with Target. I applaud Target for this.

There are only a handful of companies people feel really passionate about. So passionate you don’t want them to get started (yeah, like me with weblogs and podcasts). These are companies that would have to do something really, really stupid for their impassioned customers to blink.

Target is one of those companies.

Jen is one of those customers. She knows Target’s different layouts. We get the Sunday Star Tribune for the Target flyer. There was a moment of silence in our house when T-1 was demo’d. I’ve talked to a number of others around the US, just as passionate.

To me, companies with a customer base this passionate are obligated to cultivate an intimate conversation. Whether this is weblogging, in its many forms, or some other community-building technique, I think that’s up for discussion and experimentation.

As always, I look forward to seeing the fruit of whatever seeds Scoble planted.

10 Replies to “Minneapolis Scobleized”

  1. Heh, I feel you. I still find myself saying “Let’s go to Target” and then realizing the Roseville one isn’t there anymore. Ah, but soon it will be a SuperTarget, which is reassuring.

  2. Dangit, I knew I should have kept up with reading Scoble! That could have been fun.

    Okay, a couple things. One, I had no idea that was the first Target. Two, I am terribly impressed that you knew this, and that it was dubbed “T-1.” Three, now I feel kinda bad for thinking that it was a Fine Thing that store was demolished, since it wasn’t a very pleasant one to be in. Four, I don’t feel that bad.

  3. wha!? T-1 is gone? Man…I need to get up to Roseville more often. I miss Har-Mar.

    So, it’s now going to be a super-target? That’s a good thing. I think. Well, better than Cub, at least.

  4. Ok, let’s admit it: it was the crappiest Target in the Twin Cities. And when they remodeled Har-Mar you sort of lost the monopoly on outdated 1950’s mall architecture. But we loved it nonetheless.

    Now I’m interested to see what goes in at the intersection of 280 and Como, where the crappiest Goodwill in the Twin Cities used to be (can you even say crappiest Goodwill?).

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