Ben Moore from WorkSimple, discusses how, after almost 3 years into his funded startup, his company changed direction, branding, and almost everything else.
[41 minutes]
About time. And product. And being more deliberate.
Ben Moore from WorkSimple, discusses how, after almost 3 years into his funded startup, his company changed direction, branding, and almost everything else.
[41 minutes]
I’ve been fighting with a bug that doesn’t properly sign a person out from a subdomain (using a combination of Authlogic and Subdomain_fu)
The sign out link looks like this:
< %= link_to_remote "Sign Out", :url => {:controller => 'person_sessions', :action => 'destroy', :subdomain => false}, :method => :delete -%>
While the session was destroyed, the AJAX updates confirming it – were not being made. Turns out, the cross-subdomain AJAX request was the culprit. To fix it, remove the :subdomain
declaration.
< %= link_to_remote "Sign Out", :url => {:controller => 'person_sessions', :action => 'destroy'}, :method => :delete -%>
As you were.
Emigre Fonts was the first type foundry to embrace and exploit an inflection point in graphic design technology – Apple’s Macintosh and the laser printer.
Unlike Helvetica, Courier, Times New Roman, Emigre’s early fonts: Modula, Matrix, Citizen, and Triplex didn’t start as wood cut, hot-metal, or typewriter type. Emigre’s fonts are native to the digital world. And Emigres’ chunky, angular, low stroke contrast fonts defined the high-concept design aesthetic of the early 1990s.
Today, we’re at a similar inflection point of graphic design technology – @font-face adoption by all the major web browsers. Just as the introduction of the Macintosh brought with it Emigre’s digitally native fonts – the Web will bring forth a new species of fonts. Web native fonts.
At its core – the Web is about openness and speed of communication. Web Native fonts will have these 2 attributes visible in their letterforms and their licensing.
Web Native Letterforms
Openness in letterforms means larger x-heights with open counters and more visually comfortable at wider letter-spacings. Additionally, screen resolutions are still lower resolution than paper so, the thin and thick parts of the letterforms in web native fonts should be close.
These 4 factors increase the scannability of on-screen text decreasing the overall communication time.
Web Native Licensing
A web native font is licensed to support redistribution, reproduction, derivative works, and attribution within commercial or non-commercial use. The OpenFontLibrary recognizes 3 licenses with these characteristics; MIT, GPLv3 + Font-Exception, and Open Font License.
The MIT and GPL are well understood throughout the web, and many popular, successful (both commercially and non-commercially) projects are protected under those licenses. Three projects that come to mind immediately; Ruby on Rails (MIT), Drupal (GPL), WordPress (GPL), Linux (GPL).
The high profile nature of these projects and the eco-system of smaller, complementary projects similarly licensed means web designers and developers quickly know a font’s intended uses.
Additionally, like all software development – font design is a collaborative, iterative effort. Overtime, individual characters, weights, and styles may be added and revised by font designers with a specific need. Incorporating those modification into the original font or releasing them as a separate project – increases the value of the font in both the web and type communities. The Open Baskerville project is an example of this open, collaborative font design.
Who’s designing and releasing Web Native fonts today?
The League of Moveable Type comes to mind immediately. I’ve also started a Web Native font tag at Kernest, feel free to apply it as you find fonts fitting these criteria.
What characteristics of Web Native fonts have I overlooked?
In continuing my short sell of social media, I’ve been imagining Twitter and Facebook as holdings in a hedge fund manager’s portfolio.
In my amateur understanding of hedge funds: the goal is to reduce risk and maximize returns by investing in assets that move in the opposite direction. The magic is in finding the complimentary assets.
A very simple example: if you see long term growth in the US stock market – a hedge would have 50% of your investment in the bond market, for stock and bonds prices often move in the opposite direction.
How does this metaphor extend to social media?
I’ve got a couple projects that would be interesting within a service like Twitter and I’d like to hedge my investment (development time). The question is – where are the complimentary assets?
Or, who wins when Twitter stumbles?
If people stop sending messages via Twitter – where does that communication flow?
Facebook? WordPress.com? Movabletype? Tumblr? Posterous ?
Maybe. While they all offer a similar capability – they fell to similar (private, hosted, silos) to be complimentary.
WordPress.org – feels closer (free, open source, well documented, mature API). But, I have a hard time imagining people mass-installing WordPress in their own web space after having everything taken care of for them.
My favorite answer so far: Email.
What would your Social Media Hedge Fund portfolio be made of?
Ben Weiner‘s been doing great work on giving greater visibility for open fonts – and has written a book proposal for web fonts. I called him up to discuss this work and my notion that web fonts are a brant new species of fonts.
Links and topics we mention:
[45 min]
In First Crack #124. Open Web Fonts with Ben Weiner, I call up Ben Weiner to discuss Open Font Library and web font licensing.
Over on the Twitter the other day, I wrote:
Right now, the similarities between the overheated real estate market of a few years ago and the current chatter around the marketing potential of Twitter and Facebook are uncanny.
Turns out, I’m not alone in seeing the parallels.
If you’d like a quick overview of the web font technology space – here’s a mind map I used a the point of conversation for my ‘Ban Helvetica – Or Why Ignoring Web Safe Fonts Makes Your Website Better‘ session at the MinneBar this past weekend (photo credit: Robyn Flach)
CitizenWausau is one of the coolest, homegrown citizen journalism projects I’ve seen since I’ve been looking for them. I called up Dino Corvino and Andy Laub, the editor and technologist respectively, to discuss the project, how it’s grown, and it’s relationship with more established media in a smaller city market.
In First Crack #123 – Building CitizenWausau.com, I call up Dino Corvino and Andy Laub, the editor and technologist respectively, to discuss the project, how it’s grown, and it’s relationship with more established media in a smaller city market.