I’d like to thank the PseudoDictionary for accepting a ‘metrollectual’, a term Darrel Austin and I coined over instant messaging a while back. metrollectual: An urban male with a strong aesthetic sense who spends a great deal of time and money pontificating on the greatness of urban areas.
Monthly Archives: December 2004
First Crack 12. The Winter Blanket at Marysburg Books
Special Guest: The Winter Blanket. We talk about the last 4 miles of the Hiawatha LRT opening today – from downtown to the airport to the Mall of America, winter striking Minnesota this week, and the band’s upcoming Polar Bear tour. We close with a live premiere of their new song – Neil Young Blues. …
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Clicks vs Impressions
Eminent writer Bob Bly dissects the difference between direct marketers and non-direct marketers. In my experience, his analysis is spot-on. I had a client where both mentalities struggled for dominance. The incumbent mentality (non-DM) was all about branding, impression, design, and well known for it. A team of direct marketers was brought in to handle …
Care and Feeding of Your Harshest Critics
Marqui is paying people to test drive and blog about their content management system. From Marc Canter on the origins of the idea: When I first came up with the idea – the question was poised “what if they blog something negative?” My answer was “that’s a good thing! Can you imagine how powerful it …
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