I asked twitter about good MN business blogs and Mike Keliher mentioned the new Twin Cities Business Magazine site, while it’s not wholly a blog, there’s an editor’s blog and a very short list of local business blogs, including Graeme Thickins’ blog. I’m not confident in getting the whole story from a single source, so […]
Category: Blogging for Business
Client Blogging: Joanne Henry’s Laptop Stolen
When Joanne and I set up her weblog, she had a brand new MacBook Pro. No longer. “I’m really missing my laptop – taken from our office while two of us sat on the other side of a half wall. We heard a small click and that was all.” – Joanne Henry Joanne, I’m sorry […]
How To Decide Which Bloggers to Give Press Passes To?
I got a call today from a local organization asking for a list of blogger to extend press passes to. I was familiar with the organization and have a pretty good idea who would dig what they were doing. The criteria they were most interested in was size of readership. From my email reply: “In […]
Costco Connection: The Power of Podcasts
The March 2007 Costco Connection member magazine has a quick one-page article entitled “The Power of Podcasts” for marketing small businesses. Definitely. Always glad to see someone with the reach of Costco is promoting podcast as an “indirect direct marketing” tool and “silent sales force”.
A New Year of Indirect
“Just another reminder that the reason to be a Long Tail producer is not direct revenues. Instead, it’s exactly what Guy uses it for: marketing for his books, VC firm, speeches and consulting. For which he’s exceedingly well paid. Indirect revenues rule!” – Chris Anderson For a review of my thoughts on blogs as persistent […]
Blogging as Image Control
“Leonsis is what you might call a defensive blogger. His main goal isn’t to enter into a ‘conversation’ with the AOL ‘community,’ but just to gain more control over the results that show up when people google him.” – Nick Carr If you have blog and it isn’t the first thing that comes up in […]
“Statistically Nobody is Listening to Your Podcast”
“…at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … 70 subscribers. – Frank Barnako” (emphasis mine.) 70 is a great number. It’s not a number […]
Blogging Because Your Customers Expect It
“If you are in the Internet industry and you don’t have time to blog about your product then you should quit….by not blogging you basically are giving up and telling the market that you don’t care.” – Jason Calacanis In 15 minutes, the same will be true in the political realm. In 30 minutes – […]
Trackbacks – A Better Reason to Not Have Comments
Seth Godin’s been getting some heat for not allowing comments on his blog posts (despite trackbacks being turned on. Seth’s reason is something about not having time to respond to and “curate” each an every comment. Eh. Sure. But there’s a better reason. One consistent with Seth’s position and the fact that trackbacks, as I […]
Property History & Comments – Another Reason for Real Estate Agents to Blog
There’s been a few parties interested in our house, I’m surprised to learn from our agent how unstructured, the agent-to-agent feedback process is. Sounds like the listing agent has to initiate the contact with the showing agent, rather than the showing agent providing it by default. As a seller, I want to know what prospective […]