Hi, my name is Garrick. It’s a good name. One I’m happy with – now. As a kid, it was a frustrating name. Relatively long, unfamiliar, and without an easy nickname. Though, in the end, those attributes don’t really matter. Persistence does. Continual usage over decades made me more comfortable with my name and by …
Category Archives: Podcasting
Finally a Good Gillmor Gang
Addiction Gang Part IV pulls the Gillmor Gang out of a lull and really digs into the media transition we’re going through. I too am optimistic about revenue generation models developing out of this that are far more interesting and sustainable than what we have today. We just gotta get there. Come on folks, we …
Down and Dirty Listener-Centric Podcasts Metrics Thoughts
The article I whipped up for ID3 Magazine on a listener-to-podcaster metrics method is up; Trees Falling in the Forest: Lowering the Barriers of Connecting Podcasters and their Listeners. In it, I use Applescript to connect iTunes to WordPress as a way for listeners to rank and send rankings of individual podcasts to the podcasters.
Podcasting is Still Underestimated.
Jim Cuene asks: [Is podcasting the] Next shiny new object or real game changer? It all depends on the game in question – and how long the game is (the future takes a while). For existing ad-supported broadcast radio – yes. The game is over. Case in point – this weekend we drove 6 hrs …
Now You Know I’m Listening To Your Podcast
I’m in the early stages of a couple podcast listener measurement methods. Methods that put the control in the hands of the listener – not the podcaster or a third-party – and the metrics in the hand of the podcaster, not a third-party. I’m trying one of the methods out with a small handful of …
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Your Podcast Is Easy To Igonore
Related Posts: Podcasting’s Image Problem The Center of Podcasting Podcasting is Ron Popeil for Radio Elsewhere: “I’m doing my best to find a show that doesn’t spend most of it’s time discussing the goods or services of a third party” – Conrad Slater Conrad, might I suggest the First Crack podcast “The slicker you make …
Forrester Confirms Podcasting Isn’t Interesting
Recently, I was asked for a list of the top 25 podcasts. Period. Like a list of top foods, another attribute is required to have any value (fruits, husband-wife chatter, technology, frozen, music, independent, sparkly). I’ve said it before – Podcasting is more like voicemail than radio. Forrester’s Charlene Li backs me up with two …
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RSS Feeds Replacing CDs – It’s Starting
A while back I pondered RSS feeds replacing Compact Discs as the primary way to receive music from your favorite artists. As I mentioned in that post: “With a podcast, musicians can release whatever they’d like, whenever they’d like; demo tracks, rough tracks, experiments, final edits, interviews, conversations about the song writing process, anything their …
Wanted – A Better Gillmor Gang
I’m the first to admit I frequently listen podcasts for the guest not the host – TechNation, PodTech, Larry’s World, and more recently – Gillmor Gang. For the latter, it wasn’t the ads that bugged me, or the hub-bub around them. I’ll fast-forward past them until a new podcast-appropriate ad format is introduced. I completely …
A Proposal for a TiVo, iTunes, Podcast Ad Formats
30 seconds is way too long. On the TiVo, we’re fast-forwarding through the commercials and other boring bits. We’re still watching as we fast-forward (we get the brand-impression, just more quickly and without sound). Same with podcasts. As I’ve mentioned earlier, we’re not skipping the ads, just getting through them more quickly. I know one …
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