Category: Advertising

Qualified

There’s a very simple reason newspapers and periodicals have such a low cover price (usually a few dollars, always less than $5) and are still chock to the gills with advertising. To charge the advertisers more. The logic goes like this…. The more a reader pays – the more the actually care about what’s being […]

Impression

I had a really fun lunch today at the Bewiched Deli (I highly recommend the roast beef w/ horseradish sandwich). As we were sharing some of the projects ideas we’re working on he stops the conversation suddenly and commands: “Stay away from advertising. If I have to beat it into you – I will. Stay. […]

Every Proper Noun is Free Marketing

This is simply sandbox to flush out this idea. I promise more incoherent ramblings and typos than usual. Scrabble now allows proper nouns in some game play. Seems like a great opportunity for Mattel to sell double word scores to the highest bidder. If every proper noun is marketing, who are you marketing right now? […]

DroidDoes is the Anti-1984 Ad

25 years ago, Apple announced their new, friendlier, easier-to-use personal computer with the iconic 1984 ad where a heroine throws a hammer – taking down a non-descript technical figure. Tonight, I watched Verizon’s new DroidDoes.com ad. Verizon is declaring Apple’s iPhone is too friendly, too simplified, too limiting – what you need is a non-descript […]

RealTimeAds.com Launches at MinnPost.com

I’m pleased to announce the launch of RealTimeAds.com – a advertising product now in beta testing at MinnPost.com Karl and I have been building and testing the system for a couple of months now and I’m quite happy with it on three of fronts; It feels like it makes advertising approachable to people and organizations […]