“…Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.” – Ted McConnell, General Manager-Interactive Marketing and Innovation at Procter & Gamble Co. Color me surprised that conventional wisdom […]
Bob Garfield’s Chaos Scenario 2.0 presentation on Monday night felt like the opposite of the Blind Men and the Elephant. He’s just one of the many people from different angles, proclaiming that Advertising is dying and it’ll kill media as we know it. “That horrible crashing sound you hear is a gravy train derailing.” – […]
This is the most straight-forward, up-front reason why independent podcasters have had a difficult time becoming ad-supported. “Most periodical publications, whether they are print, audio or television, are essentially ad delivery mechanisms. Because of this, big media publishers don’t start by coming up with ideas for new magazines, radio or television shows – they start […]
When was the last time you – yes, you, specifically – thought, “I sure would enjoy [insert favorite publication] more if they inserted more advertisements.” Thought so. A friendly reminder that readers, viewers, fans, etc aren’t the people pushing and demanding advertisements. “‘Deal with it’ doesn’t mean ‘Make better advertising’ or ‘Target your advertising more […]
1. The (second) battery in my 3G iPod is dying and I want to buy a replacement. A while back, an iPod battery replacement company was running ads at Dave Slusher’s Evil Genius Chronicles. But that’s all I remember. At the time the ads were running, I didn’t need an iPod battery. Now I do […]
Inspired by a pre-MinneBar conversation, I’ve been thinking more about websites and advertising. Back when I was a kid on family trips – whether to the grandparents or elsewhere – one of the first things I would do at our destination is pull out the Yellow Pages. After comparing its size against the thin leaflet […]
I re-listened to the proceedings from February’s Public Media conference yesterday. The first time around I missed the ‘origins of objectivity’ bit (not taking a positioning makes it easier to attract the widest range of advertisers). Seems consistent both in light of this week’s Imus drama and in why the difficulty in advertising on blogs. […]
“This Song is a Commercial” by Wonderlick “The future is ad-supported music. Not that the idea is new idea but it is reality.” – NVTS, Evolving Trends The future is music as ad and the future is already here. Recorded music is an ad for the live performance (always has been). Recorded music is an […]
“The point I was making is that we are not happy with advertising right now.” – Andrew Baron If anyone was going to figure advertising-on-serial-media out, I was sure Andrew would. Not that I think it makes sense or is even a good idea. From my post on the Ze Frank / RocketBoom geek fight […]
“Several wondered if the ad met the Star Tribune’s standards for acceptable advertising or if it was a mistake.” – Kate Parry, Star Tribune’s ombudsman Here’s our panel’s reaction to the issue: Snarky Garrick: “Until readers directly provide the Strib with enough revenue that advertising isn’t needed, their complaints should go in the recycling bin […]