“When they finish the process of better and better targeted advertising, that’s when the whole idea of advertising will go poof, will disappear. If it’s perfectly targeted, it isn’t advertising, it’s information.” (I said a similar thing a couple months back.)
Category: Advertising
RSS Puts Identification in the Hands of Your Customers
I’m listening to the Individualized-RSS podcast over at Marketing Edge podcast. The conversation is an attempt to bring the weakness of email into the strength of RSS (or verse-vica as the case maybe) – unique reader identification. This is what I alluded to in this post from a couple months ago. There’s nothing in the […]
The Lack of Intention Economy
“Since the clicks will likely look legitimate, it comes down to intent – did the user click the ad just to click it, or did they have a genuine interest in the advertisement? It’s not so easy to tell…” Mark Cuban dissects click fraud. The quote above is from the comments following Mark’s post. Good […]
Ad-proaching a Singularity
This weekend, stuck in the land of dial-up, I paged through a print motorcycle magazine and compared the articles against the advertisments. All the ads were for gear, motorcycle shops, or vehicles to haul your motorcycles. Essentially, indistinguishable from the articles themselves. You can do the same with any reasonably niche dead tree publication. The […]
If It Weren’t For The Customers
“I believe media companies are afraid of interacting with their audiences, because they (mistakenly) believe that their audiences are made up of people just like them — resentful, mean spirited, backbiting, hostile egomaniacs with inferiority complexes who, if given the opportunity, will spout their opinions without regard or respect for anyone but themselves.” – Terry […]
Finally a Good Gillmor Gang
Addiction Gang Part IV pulls the Gillmor Gang out of a lull and really digs into the media transition we’re going through. I too am optimistic about revenue generation models developing out of this that are far more interesting and sustainable than what we have today. We just gotta get there. Come on folks, we […]
First Crack 78. The Trouble with Business Models
As I promised, here’s the second half of my conversation with J Wynia on geeky stuff. (The first half is at GlassTooBig.com) Here, we talk about making money, keeping overhead low, income diversification, and making sure an idea needs a business model. Inspiring our Conversation Gillmor Gang Hugh MacLeod Jonathan Coulton’s Thing a Week 37Signals’ […]
Duh. Advertisers are the Customers, not Viewers.
Listening to Tod Maffin’s latest Todbits (made my Podcast Picks as well) and pondering his bit about American Idol running 3 minutes after the hour to thwart PVR-watchers and encourage live-TV-watchers. Honestly, I feel a little silly. All this time I was wondering why it felt like broadcast media outlets despised their customers. Switching up […]
On a Blog, the Author is the Advertisement
It’s not a question of making money via an online publication (aka “blog”, “podcast”) directly or indirectly. All money-making via distributing words, audio, or video is indirect. All of it. Newspapers, magazine, radio, and television all make money indirectly – selling advertising space. Blog publishers like Doc Searls, Dave Winer, Kathy Sierra, Hugh MacLeod, Chuck […]
Gillmor Gang & WSJ vs Hugh MacLeod & Dave Winer
Jason Calcanis says, “With three or four ad slots you’re gonna do a $3 to $10 RPM…So, if you can do 500,000 pages a month…you can make $1,500 to $5,000 a month.” Gillmor Gang says Hugh MacLeod should sell his cartoons as an advertising-delivery channel. “But journalists seem to have a problem getting their head […]