Chevy decided to open up the art direction of their new Tahoe to the world. Brilliant idea. This falls under the ‘spell your name right’ category of publicity. From my perspective, it doesn’t matter if people create ads critical of the vehicle, they’re still creating ads for the vehicle. Which means they’re talking about the […]
I sat down with Mike, Eric, and Pete of Banjo Brothers for the low down on their grocery pannier and what got them started in cycling bags. There’s also some bits in there about how they’re partnering with bloggers like The Fat Cyclist to improve their bags. Of course, you can buy their bags from […]
I wasn’t surprised to hear RocketBoom is pursuing a sponsor (via eBay even), nor was I surprised they want to keep full creative control (they should). I was surprised that the high bid (as of this writing) of $15,099.99 hadn’t passed their hidden reserve. Now, I know you need 10x that for a decent music […]
I’m the first to admit I frequently listen podcasts for the guest not the host – TechNation, PodTech, Larry’s World, and more recently – Gillmor Gang. For the latter, it wasn’t the ads that bugged me, or the hub-bub around them. I’ll fast-forward past them until a new podcast-appropriate ad format is introduced. I completely […]
30 seconds is way too long. On the TiVo, we’re fast-forwarding through the commercials and other boring bits. We’re still watching as we fast-forward (we get the brand-impression, just more quickly and without sound). Same with podcasts. As I’ve mentioned earlier, we’re not skipping the ads, just getting through them more quickly. I know one […]
There are two semantic phenomena made prominent with the advent of tagging: We use related words to describe a concept wrapped in a point-of-view. If memory serves, in his Ontology is Overrated presentation Clay Shirky uses “film”, “movies”, and “cinema” as an example. Each of these words describes similar, but different things. We use the […]
Just me today to kicking off the new year with a new mic – Sennheiser e816S, a simplified production process, and a glass of Armagnac. Things on my mind: Cooper’s crying is like interruption-based advertising is like a Vonnegat story. Distribution is Advertising. Removing distraction for the New Year; moving status indicators to my dashboard […]
I just noticed BMW.com isn’t running Google AdWords. Huh. Dave Winer talks about why (it’s his metaphor anyway) – same reason this blog isn’t either (or any of the blogs I contribute to).
“What’s the value of that laugh to someone selling something associated with that laugh?” – Ron Bloom I’m all for commercial messages in podcasts. I’m all for companies using podcasts as part of their ongoing marketing efforts. Done right – along the lines of what Whirlpool is doing – it’s a great way to reach […]
“It isn’t as astonishing the number of things I can remember, as the number of things I can remember that aren’t so” – Paine, Mark Twain: A Biography, 1912 This Sunday, the Vikings are playing the Lions. I’m confident they’ll be keeping score throughout the game. Yard by yard, play by play. Rather than having […]