Wanted – Real Estate Agents to Blog

Before I bought my current place, Jen and I talked with a handful of real estate agents. We didn’t purchase from any of them. In general, they didn’t feel authentic, connected, credible. Felt like the stereotypical used car salesman. With a housing boom like this – I don’t blame them. Problem is, demand won’t always …

What if Your Customers Took Over Your Company’s Blog?

The Work Better Weblog is 2 years old this month. To celebrate, I’m starting an experiment in multi-author business blogs, community-building, and transparency – each Working Pathways client gets posting access. That’s right – if you’ve hired Working Pathways, you automatically receive a login and password to publish whatever you’d like to the Work Better …

Blogging – Your Business’ Back Porch

Yesterday, I had a great conversation with Matt and Jon about the benefits blogging for business. Out of it Matt brought up the very attractive ‘blogging as business backporch’ metaphor. I’ll attempt to paraphrase: Let’s say a business is a house, and the website is it’s front door – the formal method of greeting visitors …

How to Build a Business from Podcasting

“I spent the better part of last year trying to envision a business built on podcasting, and didn’t come up with anything that I believed in.” – Dave Winer Like Dave and so many others, I’ve done the same thing and ended up with the same conclusion. Recently on the PodcastMN mailing list the conversation …

IBM Employee Podcasting Guidelines

In an age when every employee and customer is a few mouse clicks from their own weblog and podcast and Forbes is spreading blog FUD it’s refreshing to see Big Blue is not only publishing podcasts, but encouraging their employees to do the same. As a nearly hundred year-old company that no one ever got …

The Sploggy Site of the Street

There are at least 2 different internets. One with popups, popunders, spasm-inducing Flash banner ads, and the actual, unique information squeezed to the size of an IAB standard microbar. The other, without. Until now, this latter internet was filled with RSS feeds from blogs with real people behind them. Until now. Until Splogs. Back in …

Support Your Podcast By Encouraging Listeners to Unsubscribe

It’s Wednesday and I’ve already had 3 conversations this week on advertising in podcasts or somehow monetizing podcasts to support thousands of thousands of podcasts listeners. If a podcast is so popular that it’s running out of bandwidth on a regular basis, there’s a really good chance the vast majority aren’t listening – even though …

Law Firm Hosts Fashion Show, That’s Like Blogging

Tonight Jen and I attended PKR&G‘s Never Out of Fashion show. Yes, in the interest of full disclosure, our invitation was part of our 6 part PKR&G podcast series at the First Crack. Howard Rubin kicked off the event asking, “Why does a law firm host a fashion show?” The same reason you’d blog. Here’s …