“Except for one thing. There’s no ringtone for sale. Just like there were no bathrobes a couple weeks ago. Or Dundee statues before that. Or Timberlake boxes. Or Timberlake box song ringtones” – Doodledee Heck, TikiBar TV understands this: “Rather than charging a micropayment for your show, sell fans a nice fancy mug!” – Dave […]
Category: Marketing
Blurring Identity to Clear It Up
“What if there was an agreed upon microformat…that would telegraph to others our capabilities, experience, strengths, knowledge and, especially, our availability to be hired?” – Steve Borsch Must be something in the warm Janurary in MN air. A lunch earlier this week – unfortunately without Steve (need to remedy that) – was all about the […]
The Buzzword Blacklist Part 2
Content – we can be more specific like; copy, pictures, conversations, talks, music, performances, etc). Doc Searls makes a good case to blacklist this word in this Giant Zero talk Monetize – under a hunch that this was a made-up word…it’s not. It means ‘to express in the form of currency’. So, it’s not a […]
Hollywood Video in the Local Supermarket
Ran up to the local Cub Foods for a last minute dinner item this evening and snapped the above photo of the new Hollywood Video Express Kiosk over in a part of the store I never go to (Sturgeon’s Revelation frequently comes to mind while I’m grocery shopping). I found two things interesting about this […]
Distribution is Marketing
When we podcast the 2005 MIMA Summit – someone suggested we restrict access to the recordings. They’d be correct if the value of the conference was in the sessions. It’s not. The value is in the hallway conversations, the handshakes, business card exchanges, and direct personal interactions. The sessions themselves are strictly the focal point, […]
The Long Tail of Media Attention
Tonight at 10pm, rumor has it the podcasting segment recorded by Minneapolis NBC affiliate KARE 11 with me and many others within PodcastMN will air. As much as I’m always happy for an opportunity to spread the word on podcasting and PodcastMN. I get much more excited about being picked up by other bloggers and […]
Lawyers That Get Niche Publishing and Podcasting
Some of you may remember the 6-part series I did with Parsinen Kaplan Rosberg & Gotlieb P.A. over at the First Crack Podcast. For your convenience, I’ve consolidated all the PKR&G podcast conversations including 2 bonus conversations that didn’t make the original series. This week PKR&G came out with their annual lifestyle magazine, “Perfectly Legal”. […]
Using Search Engines and Tags to Get A Specific Someone’s Attention
Scoble pointed out this Google search for Susan Dumais, look at the ad in the right-hand column. It’s less of an ad and more of a unique recruiting method. I hope this is the future of Google Ads – very specific messages targeted to a single individual. This reminds me of the how venture capitalist […]
The Economics of Podcasting
First off, this post defines podcasting is an effective way to deliver highly niche audio to a very enthusiastic audience (the World English Bible translated into Klingon or Tips for Triathletes in the Southwestern US for example). Secondly, the numbers used here are rough and make for easy math. Let’s say you’re making one show […]
If You’re a Guru, You Need a Podcast
There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting): Politicians Motivational Speakers Professional Consultants Musicians Poet, Author, or other Professional Writers If your vocation is in that list, find a speech or presentation and hit record. Then send it to your most passionate customers. It’s […]