Category: Metrics

A Use Case for Identity XML – Demographic Surveys

Stowe Boyd’s running a reader survey. I’ve followed Stowe from Get Real to /Message and thought I’d check out the survey. Standard demographic stuff; age, gender, household income, zip code, employment status, profession, internet usage, etc. Those common questions attempting to build an anonymous picture of people without actually getting involved with them. Reading through […]

Measure Map = Google Analytics v2.0?

I sure hope so. The current offering (Urchin assimilated) isn’t that useful. “Bringing Measure Map to Google is an exciting validation of the user experience work I’ve been doing with my partners at Adaptive Path for years. – Jeffrey Veen” Congrats to Veen, Congrats to Google. To PeterMe and everyone at Adaptive Path, I’m sorry […]

Why Google Analytics Isn’t Useful

After a couple months of being completely without site analytics, I thought I’d try out Google Analytics. Things it doesn’t measure; RSS feeds, downloads, downloads from RSS feeds. Considering 95% of what I’m tracking is accessible via an RSS feed (like podcasts). Google isn’t helping me. The previous iteration of their tool – Urchin, was […]