A Use Case for Identity XML – Demographic Surveys

Stowe Boyd’s running a reader survey. I’ve followed Stowe from Get Real to /Message and thought I’d check out the survey. Standard demographic stuff; age, gender, household income, zip code, employment status, profession, internet usage, etc. Those common questions attempting to build an anonymous picture of people without actually getting involved with them. Reading through …

Measure Map = Google Analytics v2.0?

I sure hope so. The current offering (Urchin assimilated) isn’t that useful. “Bringing Measure Map to Google is an exciting validation of the user experience work I’ve been doing with my partners at Adaptive Path for years. – Jeffrey Veen” Congrats to Veen, Congrats to Google. To PeterMe and everyone at Adaptive Path, I’m sorry …

The Problems with Podcast Directories

I had a great lunch with Paul Cantrell today at Sushi Tango. Oh, and if you need an idea for lunch, ask Paul. He listed off a half-dozen other places that sounded just as fantastic. One of the many things we discussed was the problem of podcast ratings and categorization – i.e. the problem of …

Why Google Analytics Isn’t Useful

After a couple months of being completely without site analytics, I thought I’d try out Google Analytics. Things it doesn’t measure; RSS feeds, downloads, downloads from RSS feeds. Considering 95% of what I’m tracking is accessible via an RSS feed (like podcasts). Google isn’t helping me. The previous iteration of their tool – Urchin, was …

On Measuring What Matters

I’ve been itching to see Dave Slusher’s reaction to the Audible Wordcast announcement and he didn’t disappoint. “What matters to me are the number of sensible comments, the other shows that quote me, the number of people that came up to me and talked to me at PME and told me they enjoyed the show. …

Our Memories Are Poor, Measure in Context

“It isn’t as astonishing the number of things I can remember, as the number of things I can remember that aren’t so” – Paine, Mark Twain: A Biography, 1912 This Sunday, the Vikings are playing the Lions. I’m confident they’ll be keeping score throughout the game. Yard by yard, play by play. Rather than having …