What’s In Your Media Bag?

In First Crack Podcast #77, Erik Dahl mentions his ‘media bag’. A bag of recording devices and gear ready to document any event. Got me thinking about consolidating all my gear more intelligently in a single, unified, media bag. First step – inventory: iRiver IFP-790 M-Audio MobilePre USB Mobile Preamp Powerbook (does this count?) Lots …

First Crack 77. The Smith 3 on the State of Podcasting

The Smith 3 – Kris Smith (Croncast, Pale Groove Studios), Erik Dahl and Garrick Van Buren (Working Pathways, First Crack Podcast) – are back and we run through the state of podcasting, including; The recent Forrester research report The difference between podcasting as unique media form versus audio distribution method. Erik talks about using podcasts …

Oh, Canada?

We’re watching some Degrassi Junior High tonight and a bit about the U.S. invading Canada came up. Now, it may surprise you that my public school education didn’t discuss the multiple times we invaded (War of 1812, Fenian Raids of the 1860s), or planned to, our northern neighbors. First I heard of an invasion was …

How Can You Resist the Chevy Tahoe?

Chevy decided to open up the art direction of their new Tahoe to the world. Brilliant idea. This falls under the ‘spell your name right’ category of publicity. From my perspective, it doesn’t matter if people create ads critical of the vehicle, they’re still creating ads for the vehicle. Which means they’re talking about the …

Forrester Confirms Podcasting Isn’t Interesting

Recently, I was asked for a list of the top 25 podcasts. Period. Like a list of top foods, another attribute is required to have any value (fruits, husband-wife chatter, technology, frozen, music, independent, sparkly). I’ve said it before – Podcasting is more like voicemail than radio. Forrester’s Charlene Li backs me up with two …

Loving the Market – Hating the Marketer

“Dependency breeds resentment. Marketers resent consumers, because marketers are dependent on consumers.” – Dave Rogers Dave nails a mentality that’s troubled me for years. Whether marketers and their customers or agencies and their clients. There’s an underlying resentment rampant in the ‘creative’ world – and I just don’t get it. Part of it feels like …