Saturday, 16 January 2010

What Were You Doing?

“I shut down a whole bunch of experimental Twitter apps. I feel a phase ending. I don’t see Twitter as my platform.” – Dave Winer

In my work to bring Cullect back from hiatus, I’ve been doing a full code review and asking myself what should stay, what should be fixed, and what should go.

A number of the services Cullect originally integrated with no longer exist (Ma.gnol.ia for example). Cullect had fairly deep Twitter integration (at the time) but that seems extraordinarily less useful or valuable today.

Importance is difficult to discern with a 5-minute half-life.

Adding to that – I’ve got another project with fairly significant Twitter integration – and I’m just not terribly interested in building it out. Nor am I seeing the demand for it.

Monday, 30 November 2009

Mental Exercise: Who Wins When Twitter Stumbles?

In continuing my short sell of social media, I’ve been imagining Twitter and Facebook as holdings in a hedge fund manager’s portfolio.

In my amateur understanding of hedge funds: the goal is to reduce risk and maximize returns by investing in assets that move in the opposite direction. The magic is in finding the complimentary assets.

A very simple example: if you see long term growth in the US stock market – a hedge would have 50% of your investment in the bond market, for stock and bonds prices often move in the opposite direction.

How does this metaphor extend to social media?

I’ve got a couple projects that would be interesting within a service like Twitter and I’d like to hedge my investment (development time). The question is – where are the complimentary assets?

Or, who wins when Twitter stumbles?

If people stop sending messages via Twitter – where does that communication flow?

Facebook? WordPress.com? Movabletype? Tumblr? Posterous ?

Maybe. While they all offer a similar capability – they fell to similar (private, hosted, silos) to be complimentary.

WordPress.org – feels closer (free, open source, well documented, mature API). But, I have a hard time imagining people mass-installing WordPress in their own web space after having everything taken care of for them.

My favorite answer so far: Email.

What would your Social Media Hedge Fund portfolio be made of?

Thursday, 26 November 2009

Shorting Toxic, er, Social Media

Over on the Twitter the other day, I wrote:

“Yes, that giant sucking sound you hear is me buying up CDSs against UGC-backed securities. #shorting_social_media”

Right now, the similarities between the overheated real estate market of a few years ago and the current chatter around the marketing potential of Twitter and Facebook are uncanny.

Turns out, I’m not alone in seeing the parallels.

“[Facebook] has consistently behaved in ethically questionable ways regarding all three of its customer sets: consumers, developers, and advertisers. Today, that behaviour seems have infected entire components of the media value chain. Entire networks are, it seems, brokering stuff of dubious quality. Sound familiar? It’s just like Wall St 2001-2008.” – Umair Haque

“What if the social internet as we know it is being built on sand, on ads that almost no one looks at now and fewer will look at in two years? ” – Ethan Zuckerman

Thursday, 25 June 2009

RealTimeAds.com Launches at MinnPost.com

MinnPost RealTimeAds

I’m pleased to announce the launch of RealTimeAds.com – a advertising product now in beta testing at MinnPost.com

Karl and I have been building and testing the system for a couple of months now and I’m quite happy with it on three of fronts;

  • It feels like it makes advertising approachable to people and organizations that haven’t considered it within reach before. Especially, extremely small and locallly-focused people.
  • It re-frames publications that already exist (Twitter feeds, blog feeds, etc) as text advertisements, cuz, you know, that’s what they are anyway.
  • It extends the real-time nature of Twitter outside of the Twitter silo, helping those people and organizations to get more mileage out of their tweets.

“Real-Time Ads runs on RSS. So, you use what you are already using-Twitter, Blogger, Tumblr, proprietary CMS, whatevs!” – Karl Pearson-Cater

Interested in trying it out? Give MinnPost a call: 612 455 6953.

Yes, the RealTimeAds.com system uses a version of Cullect’s engine tuned for ad serving (verses feed reading).

For those of you following along, RealTimeAds.com is Secret Project 09Q02A.

UPDATE:
Here’s the official RealTimeAds announcement from MinnPost’s Joel Kramer

“Imagine a restaurant that can post its daily lunch special in the morning and then its dinner special in the afternoon. Or a sports team that can keep you up-to-date on its games and other team news. Or a store that could offer a coupon good only for today. Or a performance venue that can let you know whether tickets are available for tonight. Or a publisher or blogger who gives you his or her latest headline. ” – Joel Kramer, MinnPost

UPDATE 2: More from Joel Kramer, this time talking to the Nieman Foundation for Journalism at Harvard.

“We do believe Real-Time Ads will prove more valuable for advertising at a lower entry point.”

Wednesday, 24 June 2009

Monday, 22 June 2009

What if Google Blocked Your Site?

“Yet, Google’s system makes no distinction between people who have malsites and people who get hacked and then fix their sites. Neither Google nor Twitter notified me at all, despite the fact that both have my email address via my respective accounts at those services, nor did they give me any fair warning to remedy the problem before they took action. Instead, they just treated me like a cybercriminal.” – Ian Bogost

While net neutrality advocates are focused on the bandwidth side of net neutrality, this is the fourth instance in the past couple months of Google causing collateral damage in the name of safety, and not-being-evil.

I’ll agree that malware is an issue that should be stopped early.

I’m just not sure how far away malware is from communism.

Ultimately, issues like this are why Google (and Twitter) needs a number of viable competitors.

Sunday, 26 April 2009

More Usable URLs: Twitter.com

URLs are consistently the least usable aspect of our interaction with web-based information services – which is terribly unfortunate considering their prominence in how we access, share, and interact with these services.

With that in mind, let’s take a look at how Twitter’s URLs could be more usable – by either being more logical, more readable, more share-able, or a combination of all 3.

Here’s a standard Twitter URL:
http://twitter.com/garrickvanburen/status/161277022

Let’s break this apart:
/garrickvanburen
The person’s Twitter account we’re interested in – very clear1.

/status
I’m not sure what ‘status’ is – seems like a very system-centric term. For the sake of this conversation, let’s assume it’s a synonym for ‘note’, ‘message’, ‘news’, ‘memo’, or the collection of things I publish at Twitter.

/161277022
This is the individual ‘status’ identifier. Presumably, it’s the primary key ID of this ‘status’ within all the ‘statuses’ in Twitter’s database – making this ‘status’ ID global – not nested within ‘garrickvanburen’. Again, very system-centric and kind of backwards – if we assume URLs should go from largest logical entity to smallest nested entity.

A RESTful URL structure would dictate the following:
/Plural Version of Resource Name
/Individual Resource Identifier
/Plural Version of Sub-Resource Name
/Individual Sub-Resource Identifier
/(et. al.)

If we mapped Twitter’s existing structure against this model we’d have:
http://twitter.com/people/garrickvanburen/statuses/161277022

We can see, Twitter’s URLS aren’t exactly RESTful, and since they’re not – let’s look at some ways to make them more logical.

Proposal 1: Logically Long
http://twitter.com/garrickvanburen/twitter-suggestion-put-the text-of-the-tweet-in-the-tweets-permalink.
This is the most usable and readable for both people and machines. It has the huge benefit of having the entire message in the URL (the mind reels with possibilities). WordPress does a great of making legal URL strings out of a weblog post’s title.
Benefits: Highly-readable, logical nested structure, great for search engines
Detriments: Long (though Twitter’s built-in limits provide a maximum length)

Proposal 2: Globally Short
http://twitter.com/1612770222
This is akin to my WordPress URL Shortening Hack
Benefits: Short
Detriments: Almost no information provided makes this the least usable and equivalent to the shortened URLs you find throughout Twitter.

Proposal 3: Personally Short
http://twitter.com/garrickvanburen/5954
Where 5954 is the number of the individual message in the pool of all my messages.
Benefits: Short, encourages numerically navigating through a person’s messages.
Detriments: Numbers are always less usable than words.

The great thing about these proposals is they’re not mutually exclusive. In fact – different URL structures bias different usages and contexts. In the same way different formats (HTML, RSS, XML, Text-only, etc) providing different presentations of the same webpage to different devices are more usable – different URL strings pointing to the same webpage are as well.


1. Identi.ca’s URL structure doesn’t include the person’s name [example]- making the number less confusing, but the URL itself less usable.

Thursday, 9 April 2009

Unspoken, Unfortunate, Synonyms

From what I can tell;

  • “SEO” is an unspoken synonym for “works better in Google”
  • “Social Media” is an unspoken synonym for “works better in Twitter”

Both of these are unfortunate for they:

  • turn something easily understandable into something vague and amorphous – the exact opposite of good framing
  • mask the monopoly those companies have on their respective service.

This is analogous to using “entertainment” as synonym for not just “television” but the specific televised offering from BBC Four.

Of course, promoting yourself as an expert in Twitter (without having a Twitter-issued business card) should elicit giggles from anyone within earshot. But at least it’s being honest and authentic – the first step to being more social.

Elsewhere 11 Nov 2009

“That tweeting it is a private breed of microblogging verges on irrelevance. Twitter is now as necessary to tweeting as Google is to search. It’s a public activity under private control.” – Doc Searls

Monday, 9 February 2009

Twitter as Trusted CraigsList

A couples weeks ago or so, I made my first purchase off Twitter – a Nokia E71. I had been eyeing it on Amazon for weeks, but never had a reason to click purchase.

Then late one Friday night Dino mentioned a friend of his was selling.

citizendino_e71

Notice Dino isn’t selling the phone. A friend of his is.

Dino’s in Wisconsin. His friend’s in Nevada. I’m in Minnesota. Dino and I haven’t met, we just follow each other on Twitter.

A modern day handshake?

This is where Twitter beats both Craigslist, Amazon, and eBay. Twitter is 100% trusted reputations.

By the way, if you follow me on Twitter, you know I’ve been quite happy with the Nokia e71. Far happier than I was with the Blackberry and approaching the happiness I had in my early days with the Treo 650.

Elsewhere, Dave Winer just suggests Twitter needs a Craigslist-like service.

Tuesday, 3 February 2009

Give Me $5 For Follow

Since the beginning for 2009, I’ve been ‘following’ 1 Dunbar of people on Twitter.

Since not everyone in that 150 posts at the same frequency, things are pretty quiet (arguably a good thing). I’d like to add a few more of you to the mix, but I don’t know who.

So, I thought I’d put the question in your hands while simultaneously putting a price on the attention I’ll be giving you 1.

If you’re on Twitter and I’m not currently following you – and you’d like me to – I’m asking $5.


Your Twitter Handle



1. Background on this concept can be found at: What Andrew Baron Should Be Selling: Following and Twitter: Build a Revenue Stream on Dunbar’s Number